9 pages., Online via UI electronic subscription, Using a panel selection model, researchers found robust evidence that the 2003 Bovine Spongiform Encephalopathy (BSE) caused a change in the way people viewed and responded to recalls of ground beef, a change (reduction of purchase) that persisted for at least two years.
Lando, Amy (author / U.S. Food and Drug Administration), Verrill, Linda (author / U.S. Food and Drug Administration), and Wu,Fanfan (author / U.S. Food and Drug Administration)
Format:
Research summary
Publication Date:
2021-03
Published:
USA: U.S. Food and Drug Administration
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12132
Notes:
Online from publisher., National probability consumer survey designed to assess consumers' awareness, knowledge, understanding, and self-reported behaviors relating to a variety of food safety and nutrition-related topics. 76 pages. This printed research summary includes only the table of contents, executive summary, key findings regarding food safety and nutrition, and methodology used.
15 pages, Trust is often an assumed outcome of participation in Alternative Food Networks (AFNs) as they directly connect producers with consumers. It is based on this potential for trust “between producers and consumers” that AFNs have emerged as a significant field of food studies analysis as it also suggests a capacity for AFNs to foster associated embedded qualities, like ‘morality’, ‘social justice’, ‘ecology’ and ‘equity’. These positive benefits of AFNs, however, cannot be taken for granted as trust is not necessarily an outcome of AFN participation. Using Chinese case studies of AFNs, which are characterised by a distinct form of trust pressure—consumers who are particularly cynical about small scale farmers, food safety and the organic credentials of producers—this paper highlights how the dynamics of trust are in constant flux between producers and consumers. I suggest that it is the careful construction of the aesthetic and multi-sensory qualities of food, which is often celebrated via social media, that human centred relations in Chinese AFNs are mediated. This leads to two key conclusions: first, that the key variable for establishing trust is satisfying the consumer’s desire for safe (i.e. "fresh") food; and second, the materiality of the food and the perception of foods materiality (especially through social media), must both be actively constructed by the farmer to fit the consumer’s ideal of freshness.
