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    1. "Best before" confusion leading to needless food waste

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mulholland, Angela (author)
    Format:
    Report
    Publication Date:
    2011-12-26
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37163
    Notes:
    Posted at http://ottawa.ctv.ca/servlet/an/local/CTVNews/20111223/food-safety-freshness-best-before-dates-111226/20111226/?hub=OttawaHome, Via CTV News, Ottawa, Canada. 2 pages.

    3. "Healthy" discussions about risk: the Corn Refiners Association's strategic negotiation of authority in the debate over high fructose corn syrup

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Heiss, Sarah N. (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02796
    Journal Title:
    Public Understanding of Science
    Journal Title Details:
    22(2) : 219-235

    4. "Milk" and "meat" labels: the new identity crisis: research IDs confused consumer segment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    2019-09-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10838
    Notes:
    Online from the Center for Food Integrity, Gladstone, Missouri. 2 pages., "New research shows a significant and growing group of health-conscious consumers is confused by the mixed messages they're receiving about the 'real deal' and the substitutes entering the market."

    5. "You just need to give them the food. You mess them up by giving all kinds of messages"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05838
    Journal Title:
    Chicago Booth Magazine
    Journal Title Details:
    36(3) : 13
    Notes:
    Case example of how over-zealous marketing (e.g., messaging about "health" and "yummy") can misfire - with adults and children.

    9. A portrait of food and drink in commercial TV series

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Salmon, Charles T. (author), Greenberg, Bradley S. (author), Rosaen, Sarah F. (author), Worrell, Tracy R. (author), and Volkman, Julie E. (author)
    Format:
    Journal article
    Publication Date:
    2009-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36409
    Journal Title:
    Health Communication
    Journal Title Details:
    24(4) : 295-303