Online via keyword search of UI Library e-Catalog., Farmer interviews revealed that various forms of agricultural journalism were significant: radio, television, cable network, print media, social media, mobile phone service, and internet websites. Use of some of these was strongly dependent on education level.
Blake, Valerie (author), Evans, James F. (author), and Evans: Head, Office of Agricultural Communications and Education, University of Illinois, Urbana, IL; Blake: Librarian, Muresk Library, Muresk Institute of Agriculture, Northam, Western Australia, Australia
Format:
Bibliography
Publication Date:
1992
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06319
Notes:
James F. Evans Collection, Northam, Western Australia, Australia : Muresk Library, Muresk Institute of Agriculture, [1992]. 120 p.
Posted at www.agrimarketing.com/show_story.php?id=46300, Describes current efforts of various print and broadcast media that cover the rural lifestyle market.
Loomis, Charles P. (author / Michigan State University) and Beegle, J. Allan (author / Michigan State University)
Format:
Book review
Publication Date:
1957
Published:
USA: Prentice-Hall, Inc., Englewood Cliffs, NJ
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C12299
Notes:
Francis C. Byrnes Collection. Hal R. Taylor Collection., 488 p., Summary of the book, with emphasis on Chapter 13, "Library and mass media systems" (pp. 403-432).
Summarizes findings of a 2019 survey among U.S. farmers regarding their daily information sources for farming, agricultural news, weather and markets. "Even as new information sources appear and some farmers partake in them, traditional farm-news sources like radio continue to show broad-based strength."
Four farm broadcasters describe new information technologies they are using and a media buyer comments on challenges in measuring effectiveness of communications to producers with media such as podcasting.
James F. Evans Collection, Special report published in b&t, advertising, marketing and media weekly., Report contains 12 articles by staff and other contributors.
