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    24. Conference of the Tractor and Thresher Manufacturers Department and the Agricultural Publishers Association

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Proceedings
    Publication Date:
    1917-12-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22473
    Notes:
    Agricultural Publishers Association Record, July 1, 1917 - Jan 1, 1918, Series No. 8/3/80, Box 2, University of Illinois Archives., Conference of the Tractor and Thresher Manufacturers Department of the National Implement and Vehicle Association and the Agricultural Publishers Association, Hotel LaSalle, Chicago, Illinois, December 4, 1917. 22 pages., Tractor manufacturers urging farm publications to promote use of tractors among farm readers.

    27. Deere takes ag to consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11424
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(1) : 36
    Notes:
    Describes an expanded farmers, farming and agriculture presence in the John Deere exhibit at CES, formerly known as the Consumer Electronics Show, "world's largest technology event."

    29. Does the brand really matter?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burns, Joseph (author)
    Format:
    Journal article
    Publication Date:
    2003-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18723
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(5) : 38-39
    Notes:
    Reports the results of brand image research by Osborn &amp; Barr Communications, St. Louis, Missouri, based on feedback from growers in Midwest farm states. Discusses roles of brands, as well as of dealers, in agricultural marketing.