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    11. The Dasani controversy: a case study of how the launch of a new brand jeopardized the entire reputation of Coca Cola

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carroll, Conor (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29839
    Notes:
    Pages 3-14 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

    13. Wine, forests and smoke: land users living in harmony

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fisher, Diana (author), Kennison, Kristen (author), and Ward, Glynn (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30622
    Journal Title:
    Extension Farming Systems Journal
    Journal Title Details:
    5(2) :201-205

    16. New media, new influencers and implications for public relations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gillin, Paul (author)
    Format:
    Research report
    Publication Date:
    2008
    Published:
    USA: SNCR Press, Society for New Communications Research.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30458
    Notes:
    Via Institute for Public Relations. Introduction, contents, executive summary and 2 food-related case studies. Total document 42 pages.

    19. Growing science in Thai soil: culture and development of scientific and technological capabilities in Thailand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hongladarom, Soraj (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    Thailand
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29559
    Journal Title:
    Science Technology and Society
    Journal Title Details:
    9(1) : 51-73