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New media, new influencers and implications for public relations

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gillin, Paul (main author)
Format:
Research report
Publication Date:
2008
URL:
http://www.instituteforpr.org/files/uploads/New_Influencers_Study.pdf
Published:
USA: SNCR Press, Society for New Communications Research.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177
Subject Term:
case studies, evaluation, interactive media, media effectiveness, networks, online services, public relations, video, drinks, blogs, podcasts, social media
Notes:
Via Institute for Public Relations. Introduction, contents, executive summary and 2 food-related case studies. Total document 42 pages.