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    1. Organic versus conventional farming: a marketing survey on wine production

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cisilino, Federica (author) and Cesaro, Luca (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    Ital y
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29845
    Notes:
    Pages 105-119 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

    2. The Dasani controversy: a case study of how the launch of a new brand jeopardized the entire reputation of Coca Cola

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carroll, Conor (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29839
    Notes:
    Pages 3-14 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.