Agricultural Experiment Station Editors (author / University of Wisconsin)
Format:
Proceedings
Publication Date:
1919
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11857
Journal Title Details:
pp. 79-84
Notes:
Presentation at The Sixth Annual Conferences of The American Association of Agricultural College Editors at Knoxville, TN, June 20-22, 1918, Proceedings of The Fourth, Fifth, and Sixth Annual Conferences of The American Association of Agricultural College Editors by Subject Term(s)
Agricultural Communicators in Education (ACE) in 1919
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24853
Notes:
Special Bulletin No. 39, 2 pages., Discusses the question, in terms of improving advertisers' preference for farm papers, and lists farm papers with their page and column sizes.
Pages 94-95 in Extension Service Circular 544, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for the master of science in extension personnel development, Michigan State University, East Lansing. 1961. 97 pages.
Benedict, Linda (author), Smith, Megan (author), Maddox, Olivia (author), and White, Janet (author)
Format:
Paper
Publication Date:
2007-06-16
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25932
Notes:
Presented at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 9 pages.
Both, Arend-Jan (author), Bugbee, Bruce (author), Kubota, Chieri (author), Lopez, Roberto G. (author), Mitchell, Cary (author), Runkle, Erik S. (author), Wallace, Claude (author), and Rutgers University
UT State University
University of Arizona
Michigan State University
Purdue University
Format:
Journal article
Publication Date:
2017-08
Published:
United States: American Society for Horticultural Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10439
6 pages., Via online journal., Electric lamps are widely used to supplement sunlight (supplemental lighting) and daylength extension (photoperiodic lighting) for the production of horticultural crops in greenhouses and controlled environments. Recent advances in light-emitting diode (LED) technology now provide the horticultural industry with multiple lighting options. However, growers are unable to compare technologies and LED options because of insufficient data on lamp performance metrics. Here, we propose a standardized product label that facilitates the comparison of lamps across manufacturers. This label includes the photosynthetically active radiation (PAR) efficacy, PAR conversion efficiency, photon flux density output in key wave bands, as well as the phytochrome photostationary state (PSS), red/far red ratio, and graphs of the normalized photon flux density across the 300–900 nm wave band and a horizontal distribution of the light output.
Brosius, Hans-Bernd (author), Mundorf, Norbert (author), Staab, Joachim F. (author), and Brosius and Staab: Institut fur Publizistik, Johannes Gutenberg-Universtat Mainz, Germany; Mundorf: Department of Speech Communication, University of Rhode Island
Format:
Journal article
Publication Date:
1991
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06470
James F. Evans Collection, This study provides a quantitative content analysis of the depictions of sex roles in the American news magazine Time and the West German news magazine Stern from 1969 to 1988. The underlying assumption of the study is that advertisements reflect changes in social reality. While most studies focus on explicit aspects of gender role depictions such as jobs, activities, interactions and situations, this content analysis also covers implicit aspects of role depictions such as posture, gestures, and facial expression. Some authors have claimed that these are powerful means of transmitting traditional sex role stereotypes of women as being submissive and of men being dominant. Results indicate that while there have been considerable changes in the explicit presentation of male and female roles, the implicit presentation remained quite consistent over the 20-year period. According to these findings, sex roles may have changed primarily on the surface, while nonverbal sex role stereotypes still linger on. Differences between the developments in Germany and the US are outlined. (original)
18 pages., via online journal, As food products marketed as “gluten-free” become increasingly popular, many consumers start to exclude sources of gluten (e.g., wheat, barley, and rye) from their diets for both medical and non-medical purposes. The grain industry is facing a growing challenge to (re)boost consumers’ confidence in the healthiness and safety of its commodities. Using 561 participants recruited from the Amazon Mechanical Turk workers’ panel, this study implemented a 2 (pretzels vs. potato chips) * 2 (positive- vs. negative- frame) * 2 (wheat image vs. no wheat image) experiment to examine the effects of gluten-free labels on consumers’ perceived healthiness and safety of wheat, perceived benefits of labeled products, and their evaluation of the shown labels. Results showed that consumers evaluate the gluten-free labels most positively when they appear on products that could have contained gluten. For products that are naturally gluten-free, adding a gluten-free label only decreased consumers’ confidence in such labels. The presence of gluten-free labels increased consumers’ perceived benefits of the labeled products when they do not contain any misleading information (e.g., image of a wheat head). However, some gluten-free labels could have negative impacts on consumers’ perceptions of the healthiness and safety of wheat. Overall, food producers and marketers might have undervalued consumers’ literacy and overestimated their susceptibility to marketing strategies. We discussed the implications for food marketers, regulators, and communicators.
2 pages., Online via Directory of Open Access Journals (DOAJ), Author suggests that universities and research centres "persist with 19th century methods of data gathering, scholarly analysis, and journal articles. Today's world needs science in real-time, whether to detect drought, confront Ebola, or assist refugees. Research needs to work faster and embrace 21st century practices including data science, open access, and infographics."
Edgar, Leslie D. (author), Norton, Melinda (author), and Edgar, Don W. (author)
Format:
Paper
Publication Date:
2010-02-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29983
Notes:
Presented at the Agricultural Communications Section of the Southern Association of Agricultural Scientists Conference, Orlando, Florida, February 7-9, 2010. 22 pages.
Author wonders if "we are not over-doing modernistic layout, form, and color in our attempt to get stuff to folks, at the expense of just good plain writing."
Farooq, Umer (author), Merkel, Cecelia B. (author), Lu Xiao (author), Nash, Heather (author), Rosson, Mary Beth (author), and Carroll, John M. (author)
Format:
Book chapter
Publication Date:
2006
Published:
Interational
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03235
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C26016
Notes:
Presentation at the 2007 conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and National Extension Technology Conference (NETC), Albuquerque, New Mexico, June 16-19, 2007. 2 pages.
French, James H. (author), Pathanapiradej, Pira (author), and Reeve, Antonia (author)
Format:
Workshop report
Language:
English/ Thai
Publication Date:
1983-03
Published:
Thailand
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Oversized box 1 Document Number: D08016
Notes:
John L. Woods Collection, Workshop for plant protection writers and illustrators: final report. Conducted at Development Training and Communication Planning, UNDP Asia and Pacific Programme, Bangkok, Thailand. February 21-25, 1983, and March 21-25, 1983. 42 pages.
Fretz, Thomas A. (author / Department of Horticulture, The Ohio State University, Columbus, OH) and Department of Horticulture, The Ohio State University, Columbus, OH
Format:
Journal article
Publication Date:
1979-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 42 Document Number: B04925
USA: Office of Governmental and Public Affairs, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10721
Notes:
8 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Describes 25 guidelines from a project to improve the effectiveness of USDA charts.
Grichting, Anna (author), Awwaad, Reem (author), Ball, Luzita (author), and Tantillo, Paige (author)
Format:
Proceedings
Publication Date:
2016
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08816
Notes:
Pages 85-109 in Rob Roggema (ed.), Agriculture in an urbanizing society volume one: proceedings of the sixth AESOP conference on sustainable food planning. United Kingdom: Cambridge Scholars Publishing. 549 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19061
Notes:
Pages 306-329 in Rajab Ali Memon, managing author, and Elena Bashir, editor, Extension methods. National Book Foundation, Islamabad, Pakistan. 378 pages.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08962
Notes:
Page 22 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Summary of Extension Studies Publication 2, Missouri Agriculture College Extension, Columbia. 1933. 7 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02921
Notes:
Online from Print Magazine. 6 pages., Selection of illustrations and advertisements from 1916 and perhaps other unidentified years in the Rural New Yorker farm periodical.
Hill, Rosemary (author) and Duncan, Jessica (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08792
Notes:
Pages 295-329 in Gordon, Iain J. Prins, Herbert H.T. Squire, Geoff R. (eds.), Food production and nature conservation: conflicts and solutions. United Kingdom: Routledge, London. 348 pages.
Posted at http://www.agrimarketingdigital.com/?iid=9297, Pages 33-35 in 2008 Agribusiness Employer Guide, a special supplement of Agri Marketing magazine. One featured career involves an agricultural communicator who works with an advertising agency. Another involves an agricultural cartoonist.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06602
Notes:
Paper presented at the American Association for Agricultural Education Research Conference,Louisville,Kentucky, May 20-22, 2009. Pages 122-134 in published proceedings.
Jarnagin, R.A. (author / University of Illinois, College of Agriculture) and University of Illinois, College of Agriculture
Format:
Report
Publication Date:
1962
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 23 Document Number: B02440
Notes:
#914, Harold Swanson Collection, Urbana, IL : University of Illinois, College of Agriculture, Extension Editorial Office, 1962. 6 p. (Agricultural Communications Research Report 11)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08173
Notes:
Theodore Hutchcroft Collection, Columbia, MO: University of Missouri, 1980. Communications Guide CM440. 4 p. (In: North Central Regional Extension Publication no. 212)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08192
Notes:
Theodore Hutchcroft Collection, In: Proceedings of the Agricultural Communications Section Southern Association of Agricultural Scientists, Little Rock, AR, February 3-7, 1990. Little Rock, AR: Southern Association of Agricultural Scientists, 1990. p. 87-92.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00524
Notes:
Pages 40-50 in Charles T. Hein and Keith K. Kanyogonya (eds.), Rural press for village post-literacy literature. Afrolit Paper No. 5. Fifth Biennial Afrolit Society Pan-African Literacy Workshop Report, Afrolit Society, Nairobi, Kenya. 93 pages
