Search

    Start Over Subject Term dealers Subject Term farmers Subject Term marketing communication

    2. From transactions to relationships: the case of the Irish beef chain

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henchion, Maeve (author) and McIntyre, Bridin (author)
    Format:
    Book chapter
    Publication Date:
    2010
    Published:
    Ireland
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36033
    Notes:
    Pages 150-163 in Christian Fischer and Monika Hartmann (eds.), Agri-food chain relationships. CAB International, Oxford, England. 288 pages.

    3. How to treat farmers fairly? Results of a farmer survey

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hellberg-Bahr, Anneke (author) and Spiller, Achim (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00984
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    15(3) : 87-98

    4. Inter-organizational relationships as determinants for competitiveness in the agri-food sector: the Spanish wheat-to-bread chain

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gracia, Azucena (author), Miguel Albisu, Luis (author), and de Magistris, Tiziana (author)
    Format:
    Book chapter
    Publication Date:
    2010
    Published:
    Spain
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36037
    Notes:
    Pages 206-219 in Christian Fischer and Monika Hartmann (eds.), Agri-food chain relationships. CAB International, Oxford, England. 288 pages.

    9. The impact of producers' cognitive styles on their purchasing behavior

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Feeney, Roberto (author), Accursi, Federico (author), and Mac Clay, Pablo (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    Argentina
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11087
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    10(5) : 498-515
    Notes:
    Available online at www.centmapress.org, Results showed that different segments of producers had distinctive purchasing behaviors. Specifically, analytic-oriented producers tended to focus on product performance and less on the relationship with suppliers when buying their inputs. They also tended to be loyal to input brands, rely less on dealers/retailers and salespeople, and they are willing to change suppliers more often than other producers. Intuitive-oriented producers valued more the relationship with the supplier and are interested in contacting the salesperson if they need a product. Balanced-oriented producers declared to be less loyal to brands, but were more stable in terms of not changing input suppliers frequently.