Agricultural Economics (Amsterdam, Netherlands), This paper tests for the influence of advertising on the inter-product distribution of consumer demand for non-durable goods and services in the UK, 1963–1996. The long-run demand for seven categories of non-durable products is modelled through an advertising-augmented version of the almost ideal demand system (AIDS), which is incorporated into an error-correction model to allow for short-run dynamic adjustments to long-run equilibrium positions. Model estimates confirm that the restrictions of price homogeneity and symmetry appear to be consistent with the data, yield measures of the various types of demand elasticity that are in general plausible, confirm the strong influence of prices on the allocation of consumer expenditure, but find little evidence to support the hypothesis that advertising has the power to effect marked changes in the inter-product pattern of consumer demand in the UK.
He, Duhua (author), Chidmi, Benaissa (author), and Zhou, Deyi (author)
Format:
Paper
Publication Date:
2011-07-24
Published:
China
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00075
Notes:
Paper prepared for presentation at the Agricultural and Applied Economics Association 2011 AAEA & NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. Via AgEcon Search. 13 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24394
Notes:
UPI via LexisNexis Academic. 2 pages., Discusses evidence from the United States and the United Kingdom showing that children eat more "after being bombarded with TV food ads."
Williams-Piehota, Pamela (author), Pizarro, Judith (author), Navarro Silvera, Stephanie A. (author), Mowad, Linda (author), and Salovey, Peter (author)
Format:
Journal article
Publication Date:
2006
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36416
Slater, Michael D. (author), Zimmerman, Donald E. (author), Heimendinger, Jerianne (author), Buller, David B. (author), Woodall, W. Gill (author), Waters, Emily (author), Hines, Joan M. (author), Starling, Randall (author), Hau, Barbara (author), Burris-Woodall, Patricia (author), Davis, Glenna Sue (author), Saba, Laura (author), and Cutter, Gary R. (author)
Format:
Journal article
Publication Date:
2008-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28344
