International: Modernizing Extension and Advisory Services (MEAS), University of Illinois, Urbana-Champaign; Michigan State University, East Lansing; and U. S. Agency for International Development, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05682
21 pages., via online journal., This article offers a critical rhetorical ecofeminist analysis of the Meatless Monday campaign, a U.S.-based meat reduction initiative focused on public health and the environment. By examining the campaign's online discourse, the study sheds light on vegetarian advocacy defined by an apolitical small-steps strategy and identifies constraints on the campaign's significant empowerment potential. Extending past scholarship on how some vegetarian discourses resist and reproduce meat-eating culture's hegemonic norms of gender, race/ethnicity, class, and human–nonhuman relations, I develop and demonstrate what I call the critique of neoliberal backgrounding as an intersectional ecofeminist heuristic. I conclude that the campaign should address the meaningful consequences that its affirmation of neoliberalism has for its targeted areas of concern and for interconnected societal problems.
Schulze, Birgit (author) and Deimel, Ingke (author)
Format:
Paper
Publication Date:
2012
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11715
Notes:
Paper presented at the 22nd Annual International Food and Agribusiness Management Association (IFAMA) World Forum and Symposium, June 10-14, 2012, Shanghai, China. 14 pages., Authors analyzed the level of agreement of German citizens with the positions of animal rights, consumer protection, and farmer lobby groups and how this agreement or disagreement affects citizens' future meat consumption. Survey findings indicated that the intention to reduce meat consumption is only indirectly influenced by media frames generated by lobby groups. Behavioral control and subjective norm represented the most important direct influencing factors. However, the moral and economic pressure frme have a strong impact on attitude toward meat consumption.
International: Sage Publications India Pvt Ltd, New Delhi.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05712
Notes:
258 pages., "The developing world is littered with bodies of abandoned or dead development initiatives...Development dies on the very day that external and internal experts, without an understanding of the local setting, come in with their fancy ideas about implementing strategies and initiatives that do not build on local knowledge and strengths."
Chen, Guo-Ming (author) and Dai, Xiaodong (author)
Format:
Book chapter
Publication Date:
2012
Published:
International: Peter Lang Publishing, Inc., New York City, New York
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00329
Notes:
Pages 123-137 in Pauline Hope Cheong, Judith N. Martin and Leah P. Macfadyen (eds.), New media and intercultural communication: identify, community and politics. Peter Lang Publishing, Inc., New York City, New York. 337 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00713
Notes:
PowerPoint presentation at"New perspectives on rural extension," U.S. Agency for International Development, Washington,D.C., March 29, 2011. Parts 1 (4 pages), 2 (3 pages) and 3 (2 pages).
