Conflicts between agriculture and society: the role of lobby groups in the animal welfare discussion and their impact on meat consumption

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schulze, Birgit (author) and Deimel, Ingke (author)
    Format:
    Paper
    Publication Date:
    2012
    URL:
    https://ageconsearch.umn.edu/record/269543
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11715
    Subject Term:
    animal rights, attitudes, commodity promotion, communication theory, conflict, consumers, consumption, economics, information issues, interest groups, meat, lobbying, marketing communication, frames, animal welfare, intention, moral responsibility, meat consumption, and lobbyists
    Notes:
    Paper presented at the 22nd Annual International Food and Agribusiness Management Association (IFAMA) World Forum and Symposium, June 10-14, 2012, Shanghai, China. 14 pages., Authors analyzed the level of agreement of German citizens with the positions of animal rights, consumer protection, and farmer lobby groups and how this agreement or disagreement affects citizens' future meat consumption. Survey findings indicated that the intention to reduce meat consumption is only indirectly influenced by media frames generated by lobby groups. Behavioral control and subjective norm represented the most important direct influencing factors. However, the moral and economic pressure frme have a strong impact on attitude toward meat consumption.

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