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2. "Somethin' tells me it's all happening at the zoo": discourse, power, and conservationism
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Milstein, Tema (author)
- Format:
- Journal article
- Publication Date:
- 2009-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D06994
- Journal Title:
- Environmental Communication
- Journal Title Details:
- 3(1) : 25-48
3. #YardFruits: Twitter as a Tool to Disseminate Horticulture Education during a Pandemic
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stafne, Eric T. (author)
- Format:
- Journal article
- Publication Date:
- 2020-12-01
- Published:
- USA: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12052
- Journal Title:
- Hort Technology
- Journal Title Details:
- Vol. 30, issue 6
- Notes:
- 4 pages, via Online journal, Since late Mar. 2020, many universities halted normal operations due to the Coronavirus Disease 2019 (COVID-19) pandemic. Although extension uses many different techniques to educate consumers, it has been slow to grasp the power of social media. Faced with a dilemma of using digital methods instead of in-person field days, short courses, and workshops, Twitter was a viable alternative, especially for broad audience engagement. Tweet threads were posted on Twitter every Monday morning from 6 Apr. to 8 June 2020. Each thread consisted of 10 tweets. A hashtag #YardFruits was used to start the thread and for later reference. For the first nine threads only one fruit species was discussed per thread. The final thread consisted of single tweets of several species. Engagement percentage did not differ over time but did differ among the crop species. Tweets that did not include a photo received less engagement (2.7%) than those that did include a photo (4.7%). My Twitter account saw a 6.5% increase in followers during the series. Grape (Vitis sp.), passion fruit (Passiflora sp.), fig (Ficus carica), and pear (Pyrus communis) threads had the least engagement and were different from the Other Fruits thread. All other threads were similar. Extension educators can grow their influence by using well-targeted, focused tweets and tweet threads, especially those that use hashtags and photos.
4. 4 media monitoring tips for marketing to farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Walter, Jeff (author)
- Format:
- Blog
- Publication Date:
- 2017-11-27
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09393
- Notes:
- From Rhea+Kaiser via AgriMarketing Weekly. 2 pages.
5. A Moment-to-Moment Analysis of Trust in Agricultural Messages
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- LaGrande, Lauren (author), Meyers, Courtney (author), Cummins, R. Glenn (author), and Baker, Matt (author)
- Format:
- Journal article
- Publication Date:
- 2021-05
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12192
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Volume 105, Issue 2 (2021)
- Notes:
- 22 Pages., Consumers have varying levels of trust in agricultural production practices, which can influence attitudes, shift opinions, and change behaviors. The purpose of this study was to determine what agricultural messages are considered the most trustworthy among consumers and what differences exist among five dimensions of trustworthiness. With a pro-agriculture video as the stimulus, this study used continuous response measurement (CRM) to collect data from 151 post-secondary students who were randomly assigned to evaluate one of five trustworthiness dimensions (trust, honest, sincere, dependable, reliable). Participants used handheld dials to continuously rate their evaluation of the messages in the video then completed a questionnaire to provide additional insights. Overall, participants trusted agricultural messages, although some specific phrases were rated more positively than others. Participants had more trust in messages that portray agriculture as a family endeavor and create connection between producers and consumers. Participants indicated skepticism in messages revolving around farmer/rancher motivation in agriculture. The results support the importance of strategically tailoring and crafting effective messages. Recommendations for future practice and research are discussed.
6. A communication plan for disseminating information about traditional agriculture in the department of Puno, Peru
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brinkmeier, Daniel Alan (author)
- Format:
- study summary
- Publication Date:
- 1981
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09732
- Notes:
- NCR-90 Collection, Eric Abbott Collection, Iowa State University, Page 5 of "A summary of research in progress at Iowa State University".
7. A content analysis of antibiotic use in livestock in national U.S. newspapers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Meyers, Courtney (author), Li, Nan (author), Irlbeck, Erica (author), and Gearhart, Sherice (author)
- Format:
- Online journal article
- Publication Date:
- 2019-03
- Published:
- USA: Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10236
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(1) : 1-18
- Notes:
- 18 pages., Article 6, Via online journal., The discovery of the antibiotic Aureomycin as a growth promotor for the livestock industry was viewed as revolutionary in 1950. The use of antibiotics as growth promoters in livestock, however, has been questioned by health professionals concerned with the role this use might play in the development of antibiotic resistant bacteria. As a public health issue, newspapers have covered this topic since its discovery. Media, such as newspapers, have used frames to discuss the topic over time as new discoveries have occurred, policy changes have been implemented, and food animal production has changed. The purpose of this study was to determine the frames and sources used by national U.S. newspapers when discussing the topic of antibiotic use in livestock and antibiotic resistance. A quantitative content analysis was conducted on three national U.S. newspapers from 1996 – 2017 and found three primary frames were used when discussing antibiotic use in livestock and antibiotic resistance. The content analysis also indicated that over 90% of the news articles contained a scientific source when communicating about this scientific topic. Based on the frames identified some readers are being ill-informed about this topic and could be using this information in their decision making without having all of the facts. Science communicators should prioritize the inclusion of scientific sources in their writing as they communicate about complex, controversial topics.
8. A primer on development support communication: functions, operation, organization
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gecolea, Romeo H. (author)
- Format:
- Guide
- Publication Date:
- 1982
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08078
- Notes:
- John L. Woods Collection, RB #392. Development Training and Communication Planning, UNDP Asia and Pacific Programme, Bangkok, Thailand. 23 pages.
9. A sentiment and content analysis of twitter content regarding the use of antibiotics in livestock
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Garrett M. Steede (author), Courtney Meyers (author), Nan Li (author), Erica Irlbeck (author), Sherice Gearhart (author), and Texas Tech University; University of Minnesota - Twin Cities
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10103
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- Article 4; pgs. 1-16, On January 1, 2017, the final rule of the Veterinary Feed Directive (VFD) was put into place requiring antibiotics approved for both humans and animals to be discontinued for growth promotion. This change was brought on by the role growth promoters in livestock production play in the development of antibiotic resistance. Antibiotic resistance increases the costs associated with human health care by increasing the length of stays in the hospital and requiring more intensive medical care for patients. The purpose of this study was to explore sentiment and characteristics of social media content and the characteristics of the key influencers whose opinions had the greatest amount of reach on social media in regard to antibiotic use in livestock and antibiotic resistance. Nuvi, a social media monitoring program, provided sentiment for each tweet and coded 64.8% of the content (n = 129) as negative compared to 38.2% (n = 76) humans coded as negative. The contrast between human coders and Nuvi indicates there could be discrepancies between how Nuvi codes content and the way a human might interpret the content. No key influencer discussed antibiotic use in livestock positively. Findings suggest agricultural communicators should not rely completely on the output from sentiment analysis programs to evaluate how the public discusses issues related to agriculture, particularly controversial issues. Further, agricultural communications practitioners should prioritize monitoring the content shared by key influencers in an effort to better understand the content being shared by the most influential users. Recommendations for future research are provided.
10. A study of small business owners' personal characteristics and the use of marketing information in the food and drink industry: a resource-based perspective
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cacciolatti, Luca (author) and Wan, Tingting (author)
- Format:
- Journal article
- Publication Date:
- 2012
- Published:
- Scotland
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01132
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 3(2) : 171-184
11. A study on impact of ICT enabled web portal (Krishinet) on farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Singh, Vinod (author) and Kameswari, V.L.V. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-06
- Published:
- India: New Delhi Publishers
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: D10868
- Journal Title:
- International Journal of Agriculture, Environment and Biotechnology
- Journal Title Details:
- 12(2): 163-174
- Notes:
- 12 pages., via online journal., In recent years, there has been extensive investment in e-governance throughout the developing world. Still, little is known about the impact of those investments, partly due to a lack of assessment guidance. In this study modified sustainable livelihood framework approach was used for studying impact of the project on farmers. Before and after data was collected from the registered farmers using recall method to assess the impact of the project on all five types of capital (Natural capital, financial capital, human capital, physical capital and social capital). It was found that after implementation of the project, in the category of natural capital, average production and average sold quantity of rice, wheat, pigeon pea, mustard, and green gram has been significantly increased and in the category of financial capital, respondents’ average family income, earning from agriculture and allied sector and benefit from government schemes has been significantly increased and in the category of human capital, average number of training received by respondents and average number of extension contacts made by respondents has been significantly increased and in the category of physical capital, average storage facility has been increased by respondents and in the category of social capital, average number of meetings attended by respondents in Krishi Gyan Kendra has been significantly increased.
12. A study on the usage of mass media information communication technology among the farming community of Mandya District, Karnataka State, India
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Devaraj, Dr. (author), Kumar, Stanley Madan (author), Kumari, S. Usha (author), and Machendranath, Dr. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02-11
- Published:
- Public Knowledge Project
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11141
- Journal Title:
- Qualitative and Quantitative Methods in Libraries
- Journal Title Details:
- 6(3): 423-432
- Notes:
- 10 pages., ISSN 2241-1925, via online journal., Mass-media plays a very important role in bringing about change in the behavior of users by putting across the useful information, which leads to decision making for adoption of innovation. Among the different Mass-media channels radio and television are becoming popular for farm, home, community and entertainment programmes. This paper discusses the Usage of Mass Media Information Communication Technology among the farming community of Mandya District, Karnataka State, India.
13. A summary of research in progress at Iowa State University
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Abbott, Eric A. (author)
- Format:
- Research summary
- Publication Date:
- 1985
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09729
- Notes:
- NCR-90 Collection, Eric Abbott Collection, Iowa State University, 5 pages.
14. A survey of communication media preferred by smallholder farmers in theGweru District of Zimbabwe
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Moyo, Rachel (author), Salawu, Abiodun (author), and Department of Communication, North West University, Private Bag X2046, Mafikeng, 2735, South Africa
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- South Africa: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10129
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- 66 : 112-118
- Notes:
- 7 pages., Via online journal., This study is a quantitative survey of communication media preferred by smallholder farmers resettled under the Fast Track Land Reform Programme (FTLRP) in the Gweru district of Zimbabwe. Data were gathered using a questionnaire and simple random sampling. Communication is integral to agricultural development, particularly so in the context of the FTLRP characterized by a dearth of information, education and training, ensued by the discriminatory command agriculture (Murisa and Chikweche, 2015). Farmers' preferences of communicationmedia in receiving agricultural innovations should be prioritised to improve agricultural communication andsubsequently, productivity, which is dire in Zimbabwe in the light of the continuing food insecurity. Thefindingsindicated that farmers prefer media that are stimulating and engaging such as television and demonstrations;convenient such as mobile phones and detailed such as books probably because the majority of them do not have training in agriculture. Demographic variables of age-group and education were found to be associated with communication preferences of some media. The study has implications for agricultural communication media policy. Beyond prioritization of farmers’preferences, a model of a multi-media approach to agricultural communication has been developed, that could widen communication reach if implemented.
15. A website content analysis of corporate animal welfare messaging
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Morris, Olivia (author), Miller, Jefferson D. (author), and Whitehead, Isabel (author)
- Format:
- Journal article
- Publication Date:
- 2019-11
- Published:
- Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11053
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(4)
- Notes:
- via online journal., The purpose of this study was to identify and describe the nature of corporate positions on animal welfare available on the websites of five meat producing companies in the U.S. The results of the content analysis illustrated that there were common topics among the dialogs the companies were willing to open related to their animal welfare positions. The companies typically took a general approach to animal welfare topics, commonly focusing on their corporate policy and their commitment to animal welfare. While each company focused on a unique combination of topics, companies commonly avoided mentioning more specific and possibly controversial topics and instead chose to focus on big-picture topics such as a commitment to sound animal welfarepractices. Each company used a particular set of frames to couch individual animal welfare messages for consumers. The most common frame led was that the company is an industry leader in animal welfare. Eighteen thematic terms related to livestock production and handling emerged through the content analysis. Of those, animal handling and humane were clearly the most commonly used terms. Future research should include matching these content analysis results with the existing communication strategies of each company, conducting more content analyses on animal protein companies’ other media outlets, as well as further exploring the presence of frames, topics, and terminology in news coverage in comparison to the online messages of animal protein companies.
16. Access and use of agricultural market information by smallholder farmers: Measuring informational capabilities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ko, Jesuk (author), Magesa, Mawazo M. (author), and Kisangiri, Michael (author)
- Format:
- Journal Article
- Publication Date:
- 2020-03-03
- Published:
- International: Wiley Online
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12194
- Journal Title:
- The Electronic Journal of Information Systems in Developing Countries
- Journal Title Details:
- Volume 86, Issue 6
- Notes:
- 21 Pages, While farmers sell their crops, middlemen provide a linkage between them, markets and buyers. Middlemen have good knowledge of working conditions of markets and have access to agricultural market information. Due to poor access to markets and agricultural market information by smallholders, there is a feeling that middlemen benefit more while farmers sell their crops. Good access to markets and market information may help farmers bypass middlemen while selling crops and thus benefit more. Thus, it is best to improve the informational capabilities (ICs) of farmers in agricultural marketing. Thus, this research measured ICs of farmers accessing market information, through a program NINAYO, while selling their crops. The research utilized the informational, psychological, social, and economic dimensions of the empowerment framework in identifying capability indicators to formulate survey questions. Data were collected from smallholders in six regions in Tanzania. The analysis utilized measures of life satisfaction and results showed that about half of the variation in the dependent variable, satisfaction with capabilities, was explained by the model. Backward elimination analysis confirmed that life satisfaction is multidimensional. Robustness test confirmed a positive relationship between satisfaction and capabilities. Overall, results confirmed ICs are multidimensions, their improvement empowers farmers in agricultural marketing.
17. Adjusting the institutional environment of risk and uncertainty: implications for agricultural policy in Malawi
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Phiri, C.D. (author)
- Format:
- Journal article
- Publication Date:
- 1986
- Published:
- Malawi: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Folder: 160 Document Number: D07755
- Journal Title:
- Agricultural Administration
- Journal Title Details:
- 23 (1): 45-59
18. Adopting knowledge management into our extension practices
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- James, John (author)
- Format:
- Conference paper
- Publication Date:
- 2006-03-06
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24322
- Notes:
- 6 p. Paper presented at the Australasia Pacific Extension Network in Beechworth, Victoria, Australia, March 6-8, 2006
19. Adult education and development communication: personal comments
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Harris, Elayne M. (author)
- Format:
- Book chapter
- Publication Date:
- 1996
- Published:
- Canada
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23873
- Notes:
- 3 p., in "Participatory Development Communication: a West African Agenda" by Guy Bessette and C.V. Rajasunderam
20. Ag vs. animal rights
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jones, Sherry (author)
- Format:
- Journal article
- Publication Date:
- 1992-10
- Published:
- USA: Meredith Corporation, Des Moines, IA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07738
- Journal Title:
- Successful Farming
- Journal Title Details:
- 90 (10) : 42-43
- Notes:
- search through journal
21. Agri-food companies in the social media: a comparison of organic and non-organic firms
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jurado, Enrique Bernal (author), Uclés, Domingo Fernández (author), Moral, Adoración Mozas (author), and Viruel, Miguel Jesús Medina (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10682
- Journal Title:
- Economic Research-Ekonomska Istraživanja
- Journal Title Details:
- 32(1): 321-334
- Notes:
- 15 pages., via online journal., Organic agri-food products in Spain face major commercial problems in the home market as a result of consumers’ lack of information about this type of product and difficulties in accessing it, and the considerable price differential between organic products and their conventional equivalents. This study proposes that consideration should be given to social media as a factor for mitigating these commercial problems and improving the competitiveness of organic food companies. Specifically, the aim of this research was to examine the social media penetration and activity of olive oil sector companies and ascertain whether organic and non-organic operators present differences in this respect. To this end, a checklist was used to analyse the social media activity of 663 olive oil companies in total, comprising both organic and non-organic producers. The results reveal statistically significant differences in social media penetration and use by organic and non-organic operators, with the former being more active in these networks. Nevertheless, the social media efforts of organic operators are less effective, owing to the limited demand for their products.
22. Agricultural Scientists’ Perceptions of Working with Reporters
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ruth, Taylor K. (author), Young, Laura (author), and Rumble, Joy (author)
- Format:
- Journal article
- Publication Date:
- 2021-10-01
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12306
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Vol. 105, Issue 3
- Notes:
- 20 pages., Mass media is the main source of scientific information for most Americans, but inaccuracy of reporting has threatened the public’s understanding of science. Perceived media bias and fake news has also made the public skeptical of the media, and scientists’ perceptions are no different. Because scientists are the most trusted source for scientific information in America, it is important they remain willing to work with the media. This study used the Theory of Planned Behavior (TPB) to explore scientists’ perceptions of working with reporters, including their attitude, subjective norms, behavioral control, and intent to engage with the media in the future. In-depth interviews were conducted with 13 tenure-track faculty at the University of Florida’s Institute of Food and Agricultural Sciences (UF/IFAS) in spring 2018. These participants represented low, moderate, and high communicators. The findings from this study indicated mostly negative attitudes toward reporters due to skepticism in their ability to accurately report science. Behavioral control was also limited due to time and ability constraints, but participants recommended trainings as ways to increase behavioral control. Subjective norms were somewhat mixed, with some positive norms from mentors but perceived negative norms from the public. Despite negative attitudes toward reporters, intent to engage with the media was mixed. However, subjective norms and behavioral control were often discussed as reasons to not engage with reporters. The findings from this study offered recommendations for both practice and research to help foster positive relationships between scientists and reporters.
23. Agricultural chemical industry : marketing communications trends, research summary
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yost, Kevin (author / Spectrum Communications, Inc.)
- Format:
- Conference paper
- Publication Date:
- 1993-02-11
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06655
- Notes:
- James F. Evans Collection; Paper presented at the Agricultural Relations Council Annual Meeting; 1993 February 11; Las Vegas, NE; Contains charts only, Mimeographed, 1993. 5 p.
24. Agricultural communication slides
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Byrnes, Francis C. (author)
- Format:
- unknown
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes10 Document Number: D09096
- Notes:
- Francis C. Byrnes Collection, 20 slides of communication teaching used by Francis Byrnes.
25. Agricultural trade publications and the 2012 Midwestern U.S. drought: A missed opportunity for climate risk communication
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Church, Sarah P. (author), Haigh, Tonya (author), Widhalm, Melissa (author), Garcia de Jalon, Silvestre (author), Babin, Nicholas (author), Carlton, J. Stuart (author), Dunn, Michael (author), Fagan, Katie (author), Knutson, Cody L. (author), and Prokopy, Linda S. (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- Netherlands: Elsevier Science BV
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10262
- Journal Title:
- Climate Risk Management
- Journal Title Details:
- 15 : 45-60
- Notes:
- 16 pages., Via online journal., The Midwestern United States experienced a devastating drought in 2012, leading to reduced corn and soybean yields and increased instances of pests and disease. Climate change induced weather variability and extremes are expected to increase in the future, and have and will continue to impact the agricultural sector. This study investigated how agricultural trade publications portrayed the 2012 U.S. Midwestern drought, whether climate change was associated with drought, and whether these publications laid out transformative adaptation measures farmers could undertake in order to increase their adaptive capacity for future climate uncertainty. We performed a content analysis of 1000 media reports between April 1, 2012 and March 31, 2014, sampled from ten agricultural trade publications. The results lead us to suggest that trade publications’ 2012 U.S. Midwestern drought discussion lacked information that would allow farmers and agricultural advisors to assess climate change risk and subsequent potential adaptive management strategies. Agricultural risk from climate change is very real, and farmers will need to adapt. The agricultural trade publications studied missed an opportunity to convey risk from climate change and the transformative adaptation practices necessary for a sustainable and resilient agricultural system.
26. Agritourism farms and the web: an exploratory evaluation of their websites
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Platania, M. (author)
- Format:
- Online journal article
- Publication Date:
- 2014
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10683
- Journal Title:
- Agris On-line Papers in Economics and Informatics
- Journal Title Details:
- 6 (3): 51–58
- Notes:
- 9 pages., via online journal., In the last few years, the contribution of the agricultural sector to tourism has been increasingly evident. Agritourism provides the possibility to have a green holiday experience and allows farmers to diversify their income. In the tourist sector, communication is decisive in determining consumption choices, and the Web plays an important role. Considering that the Internet can bring potential benefits and reach new customers, it is important that websites are complete and attractive. This paper evaluates agritourism websites in an Italian region (Sicily) to analyse the strategic choices made by farmers. This study uses the eMICA methodological approach to analyse the quality of the websites and a cluster analysis to find homogeneous groups of farms. The results indicate that there is a large group of Sicilian agritourism providers that have been slow in taking advantage of the new opportunities offered by the Web, whereas another group, which is less numerous, makes use of social networking tools, demonstrating web 2.0 communication.
27. An analysis of the growth in environmental labelling and information schemes
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gruère, Guillaume P. (author)
- Format:
- Online journal article
- Publication Date:
- 2015-03
- Published:
- France: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10253
- Journal Title:
- Journal of Consumer Policy
- Journal Title Details:
- 38(1) : 1–18
- Notes:
- 18 pages., Via online journal, This paper provides an analysis of the growth in environmental and labelling schemes (ELIS), using a dataset of 544 schemes introduced between 1970 and 2012 covering 197 countries. General trends drawn from this dataset and an examination of relevant trademarks support a rapid but slowing increase in the number of ELIS. The analysis also shows both the diversity and unequal growth of ELIS according to different characteristics, such as communication means, channels, scope, and the standards on which they are based. The analysis further outlines the dual nature of the evolution of ELIS over time, driven by the combination of an increase in the number of “traditional” ELIS, such as single-issue environmental seals, and the emergence of more recently introduced types of ELIS, including environmental footprints. This combination highlights the tension between increased competition among similar ELIS and the emergence of new schemes potentially less exposed to direct competition but facing larger entry challenges.
28. An evaluation of festival activities as motives for festival attendance: a case study of Strawberry festival at the Redberry farm in George, South Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ramukumba, Takalani (author)
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- South Africa
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11369
- Journal Title:
- African Journal of Hospitality, Tourism and Leisure
- Journal Title Details:
- 6(4)
- Notes:
- 12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.
29. An evaluation of outlook information for Australian agricultural commodities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Freebairn, J.W. (author)
- Format:
- Journal article
- Publication Date:
- 1978
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 50 Document Number: C00371
- Journal Title:
- Review of Marketing and Agricultural Economics
- Journal Title Details:
- 46(3): 294-314
30. An examination of the evaluation process
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hussein, Shakir (author)
- Format:
- Journal article
- Publication Date:
- 1987
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02659
- Journal Title:
- Development communication Report
- Journal Title Details:
- 58 (1987/3) : 3-4
- Notes:
- Hanne
31. Antarctic research takes the cake in these science-inspired confections
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Vaugh, Emily (author)
- Format:
- Online article
- Publication Date:
- 2019-11-22
- Published:
- United States: NPR: The Salt.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11214
- Notes:
- 10 pages, via website
32. Assessing participatory practices in community-based natural resource management: Experiences in community engagement from southern Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dyer, J. (author), Stringer, L.C. (author), Dougill, A.J. (author), Leventon, J. (author), Nshimbi, M. (author), Chama, F. (author), Kafwifwi, A. (author), Muledi, J.I. (author), Kaumbu, J.-M.K. (author), Falcao, M. (author), Muhorro, S. (author), Munyemba, F. (author), Kalaba, G.M. (author), and Syampungani, S. (author)
- Format:
- Online journal article
- Publication Date:
- 2014-05-01
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10619
- Journal Title:
- Journal of Environmental Management
- Journal Title Details:
- 137: 137-145
- Notes:
- 9 pages., via online journal., The emphasis on participatory environmental management within international development has started to overcome critiques of traditional exclusionary environmental policy, aligning with shifts towards decentralisation and community empowerment. However, questions are raised regarding the extent to which participation in project design and implementation is meaningful and really engages communities in the process. Calls have been made for further local-level (project and community-scale) research to identify practices that can increase the likelihood of meaningful community engagement within externally initiated projects. This paper presents data from three community-based natural resource management (CBNRM) project case studies from southern Africa, which promote Joint Forest Management (JFM), tree planting for carbon and conservation agriculture. Data collection was carried out through semi-structured interviews with key stakeholders, community-level meetings, focus groups and interviews. We find that an important first step for a meaningful community engagement process is to define ‘community’ in an open and participatory manner. Two-way communication at all stages of the community engagement process is shown to be critical, and charismatic leadership based on mutual respect and clarity of roles and responsibilities is vital to improve the likelihood of participants developing understanding of project aims and philosophy. This can lead to successful project outcomes through community ownership of the project goals and empowerment in project implementation. Specific engagement methods are found to be less important than the contextual and environmental factors associated with each project, but consideration should be given to identifying appropriate methods to ensure community representation. Our findings extend current thinking on the evaluation of participation by making explicit links between the community engagement process and project outcomes, and by identifying further criteria that can be considered in process and outcome-based evaluations. We highlight good practices for future CBNRM projects which can be used by project designers and initiators to further the likelihood of successful project outcomes.
33. Assessment of the use of facebook by farmers and agricultural extension agents in Otukpo local government area of Benue State, Nigeria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Otene, Victor Akwu (author), Okwu, Jacob Oto (author), and Agene, Agada Jude (author)
- Format:
- Online journal article
- Publication Date:
- 2018-01
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10487
- Journal Title:
- Journal of Agricultural & Food Information
- Journal Title Details:
- 19(4): 354-361
- Notes:
- 9 pages., via online journal., This study assessed the use of Facebook by farmers and extension agents in Otukpo Local Government Area of Benue State, Nigeria. One Hundred respondents (80 farmers and 20 extension agents) were selected using purposive and random sampling techniques. Research findings revealed that most farmers (56.2%) reported a low level of use of Facebook, while 50% of extension agents made high use of Facebook. Major constraints to using Facebook were poor network services for farmers and power failure for extension agents. Sex, formal education and income had significant effect on the farmers' level of Facebook use. It is therefore recommended that Internet services and electricity be improved in the study area.
34. Automated pastures and the digital divide: How agricultural technologies are shaping labour and rural communities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rotz, Sarah (author), Gravely, Evan (author), Mosby, Ian (author), Duncan, Emily (author), Finnis, Elizabeth (author), Horgan, Mervyn (author), LeBlanc, Joseph (author), Martin, Ralph (author), Tait Neufeld, Hannah (author), Nixon, Andrew (author), Pant, Laxmi (author), Shalla, Vivian (author), and Fraser, Evan (author)
- Format:
- Online article
- Publication Date:
- 2019-02-13
- Published:
- Canada: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10251
- Journal Title:
- Journal of Rural Studies
- Notes:
- 11 pages., Via online article, A “digital revolution” in agriculture is underway. Advanced technologies like sensors, artificial intelligence, and robotics are increasingly being promoted as a means to increase food production efficiency while minimizing resource use. In the process, agricultural digitalization raises critical social questions about the implications for diverse agricultural labourers and rural spaces as digitalization evolves. In this paper, we use literature and field data to outline some key trends being observed at the nexus of agricultural production, technology, and labour in North America, with a particular focus on the Canadian context. Using the data, we highlight three key tensions observed: rising land costs and automation; the development of a high-skill/low-skilled bifurcated labour market; and issues around the control of digital data. With these tensions in mind, we use a social justice lens to consider the potential implications of digital agricultural technologies for farm labour and rural communities, which directs our attention to racial exploitation in agricultural labour specifically. In exploring these tensions, we argue that policy and research must further examine how to shift the trajectory of digitalization in ways that support food production as well as marginalized agricultural labourers, while pointing to key areas for future research—which is lacking to date. We emphasize that the current enthusiasm for digital agriculture should not blind us to the specific ways that new technologies intensify exploitation and deepen both labour and spatial marginalization.
35. Awareness and use of e-resources among public extension personnel in Anambra state, Nigeria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tochukwu Sabastine Nwabugwu (author), Cynthia Ebere Nwobodo (author), John Chukwuma Okoro (author), and University of Nigeria, Nsukka.
- Format:
- Online journal article
- Publication Date:
- 2019-01
- Published:
- Nigeria
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10114
- Journal Title:
- Journal of Agricultural Extension
- Journal Title Details:
- Vol. 23(1) : 164-170
- Notes:
- 7 pages., Via online journal, The study assessed the awareness and use of e-resources among public extension personnel in the area. Stratified sampling technique was used in selecting respondents from each cadre of the Anambra State Agricultural Development Programme (ASADEP). A total of sixty-nine (69) agricultural extension staff was used for the study. Findings show the major e-resource tool that was available to the majority (94.2%) of extension staff in the area was mobile phone, while 62.3% indicated that computer was available to them. The majority (69.6%) of the respondents were each aware of Facebook, and email, while 56.5% were aware of twitter. Among those who were aware of email, the majority (59.4%) indicated they used it while 43.5% of those that were aware of Facebook indicated they used it. Results show that 15.9% of the respondents indicated they used e-journal in exchanging information on pests and diseases, 10.1% exchanged weather and climate information on e-mail, while 11.6% each indicated they used email to exchange information on farm inputs and market prices. On the other hand, 10.1% each used e-journal and e-mail to exchange information on processing methods. The study concluded by drawing attention to the very low adoption of e-resources in extension service delivery in the area. Efforts should be made by both federal and state governments to provide enabling technological environment and training opportunities for extension personnel in order to improve e-extension which is a veritable alternative towards solving the issues of dearth in extension staff that has been a persistent problem plaguing extension service in the country.
36. Awareness and use of information communication technologies by farmers in Oyo State, Nigeria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fawole, O. P. (author) and Olajide, B. R. (author)
- Format:
- Online journal article
- Publication Date:
- 2012-01-01
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10484
- Journal Title:
- Journal of Agricultural & Food Information
- Journal Title Details:
- 13(4): 326-337
- Notes:
- 13 pages., via online joural., Due to inadequate personnel, information communication technologies (ICTs) have become an attractive option for delivery of extension information. This study examined awareness and use of ICTs by farmers in Oyo State, Nigeria. A total of 192 farmers were interviewed. Results indicate that most farmers had no formal education and small farm holdings. Awareness of older ICTs like radio and television was more prevalent among farmers as compared with newer ICTs such as Internet and cable television. However, use of modern ICTs like mobile phones and cable television was greater than that for older technologies such as fax machines. Farmers were constrained in ICT use by prohibitive cost and service failure. The Nigerian government should encourage a liberal policy for affordable prices for modern ICT products, especially mobile telephones.
37. Beyond Participation – Building Farmer Confidence: Experience from Sub-Saharan Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ward, Andrew (author), Minja, Eliaineny (author), Blackie, Malcolm (author), Edward-Jones, Gareth (author), and NR International University of Bangor
- Format:
- Online journal article
- Publication Date:
- 2007-12-01
- Published:
- United Kingdom: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10966
- Journal Title:
- Outlook on Agriculture
- Journal Title Details:
- 36(4) : 259-266
- Notes:
- 7 pages, via online journal, Despite large investments in research to modernize African agriculture, enabling it to fulfil its potential, traditional agriculture still predominates. To many, the lack of adoption of knowledge generated through agricultural research is due either to the inexplicable functioning of the farmer's decision-making process or to a set of issues so complex that it is not clear how they could ever be overcome. This paper reviews a project in Sub-Saharan Africa in which bean pest management became a tool through which communities were empowered to address a wide range of development issues. This paper suggests that what needs to be altered substantially is the way scientists view and interact with the poor.
38. Biased or balanced? Assessing BBC news and current affairs performance in covering the badger cull in England
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stanyer, James (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- United States: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11986
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- Volume 80
- Notes:
- 9 pages, This article represents the first systematic examination of BBC coverage of one of the most controversial rural issues in a generation, namely the culling of badgers (a protected species) to stop the spread of bovine TB in England. While the BBC has certain regulatory responsibilities set out in its guidelines to provide duly impartial coverage it has been regularly criticised for being biased. Little is known about the BBC's performance other than what is suggested by critics, previous research having focused on press coverage. Based on an original content analysis of news, current affairs and factual output this article assesses the BBC's coverage. It shows that while competing voices and perspectives were balanced its coverage was not that distinct from its commercial rivals, with both framing the issue as a conflict over badgers rather than about the spread of a disease affecting livestock and livelihoods, and both focusing on a narrow set of voices involved in the conflict.
39. Birdsong and anthropogenic noise: implications and applications for conservation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Slabbekoorn, Hans (author) and Ripmeester, Erwin A. P. (author)
- Format:
- Journal article
- Publication Date:
- 2007-07-04
- Published:
- Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26271
- Journal Title:
- Molecular Ecology
- Notes:
- Online early article., How interactions among birds are affected by increases in ambient noise.
40. Breaking new ground - agricultural anthropology
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Miller, Mason E. (author)
- Format:
- Journal article
- Publication Date:
- 1987-10
- Published:
- International: Organizing Council for International Agricultural Communicators, Winrock International, Morrilton, Arkansas.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10030
- Journal Title:
- OCIAC Update
- Journal Title Details:
- No. 22 : 3-4
- Notes:
- The OCIAC Update series is maintained in the Agricultural Communications Program records > "International" section > "OCIAC" file., Reviews the work of Robert E. Rhoades in articulating how the contributions of the agricultural anthropologist fit in with the contributions of other disciplines in the usual agricultural development project. Compares the anthropologist's contributions with those of the agricultural communicator.
41. Building engagement in Facebook: A case study with Utah State University Extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kesler, Kenna R. (author), Hall, Kelsey (author), and Spielmaker, Debra (author)
- Format:
- Journal article
- Publication Date:
- 2021-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12104
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Vol. 105, Issue 1
- Notes:
- 24 pgs., In order to stay relevant in an online world, Extension must properly use social networking platforms to effectively reach diverse audiences regarding agricultural and natural resource issues. However, few studies have focused on how Extension uses Facebook to effectively accomplish its goal. This study’s purpose was to explore how Utah State University Extension Sustainability uses Facebook to engage followers. The researchers conducted a quantitative content analysis of 504 messages posted to the USU Extension Sustainability Facebook page. Graphics and links were the most common post characteristics used by the organization. Text-only posts and posts containing videos were utilized the least. Food was the most common area of sustainability discussed on the page. Posts containing videos, shared content, or that tagged other Facebook pages in messages experienced statistically significantly higher user engagement than posts without those characteristics. Posts containing hashtags experienced statistically significantly lower engagement. Neutral sentiment appeared in the majority of posts. Additionally, information seeking was the most dominant communicative function among the posts. Neither the type of sentiment nor communicative functions were significantly connected to engagement. Future research should determine changes in knowledge, attitudes, intentions, and behavior as a result of exposure to, and engagement with, the Facebook page. Additionally, a qualitative study determining consumers’ attitudes toward Facebook content can provide a deeper understanding of the audience’s thought processes and content preferences. Page administrators should craft engaging content that builds community among followers.
42. Characterizing Viewpoints of Scholars in Agricultural Communications as they Relate to Research Themes in the Journal of Applied Communications: A Q Methodological Study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Parrella, Jean (author), Spence, Jessica (author), Redwine, Tobin (author), and Leggette, Holli R. (author)
- Format:
- Journal Article
- Publication Date:
- 2021-10-01
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12304
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Vol. 105, Issue 3
- Notes:
- 27 pages., Research in agricultural communications is not guided by a national research agenda. Therefore, the substantial body of research produced from scholars working in the discipline represents scattered efforts. We conducted a content analysis of journal articles published in the Journal of Applied Communications between 2000 and 2019 to identify the research themes that establish the discipline’s scholarly base. Through an examination of n = 259 journal articles, we identified N = 27 research themes, the most prevalent of which included agriculture and media relations/practices (f = 30; % = 11.58), public perceptions/understanding of agriculture and natural resources (f = 25; % = 9.65), and agricultural communications academic programs and curricula (f = 21; % = 8.11). Then, we used Q methodology to identify viewpoints of agricultural communications scholars (e.g., faculty, graduate students; n = 45) as they relate to perceptions about the importance of research. We identified four dominant viewpoints of scholars in agricultural communications: Message Framing Influencers, Extension-Focused Scholars and Practitioners, Discipline-Conscious Researchers, and Tech-Savvy Scholars. Together, these viewpoints explained 59.43% of the study variance. Although participants who represented each of these groups had unique perspectives, participants generally agreed that public perceptions/understanding of agriculture and natural resources and crisis communications in agricultural communications were important research themes. Likewise, they generally agreed that the role of agricultural communications professional organizations, agricultural communications efforts during historical events, and agritourism were not important research themes.
43. Cognitive and affective responses by Lubbock Chamber of Commerce affiliates to agricultural news
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Akers, Cindy (author), Davis, Chad S. (author), Fraze, Steve (author), Campbell, Meredith (author), and Doerfert, David (author)
- Format:
- Research paper
- Publication Date:
- 2006-02-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24006
- Notes:
- 24 p. Paper presented at the Southern Association of Agricultural Scientists' 103rd annual meeting in Orlando, Fla. [Agricultural Communications Section].
44. Comments on "The consumer and the agricultural adjustment administration"
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Duddy, Edward A. (author)
- Format:
- Commentary
- Publication Date:
- 1936-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07506
- Journal Title:
- Journal of Marketing
- Journal Title Details:
- 1 (1): 9-12
45. Committing to place: museum outreach as NRM extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Vanclay, Frank (author), Lane, Ruth (author), Lucas, Damian (author), Wills, Jo (author), Coates, Ian (author), and Henry, Sophie (author)
- Format:
- Conference paper
- Publication Date:
- 2006-03-06
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24273
- Notes:
- 9 p. Paper presented at the Australasia Pacific Extension Network in Beechworth, Victoria, Australia, March 6-8, 2006
46. Communcation and sustainable agriculture: Building agendas for research and practice
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Walter, G. (author)
- Format:
- Journal article
- Publication Date:
- 1992-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26920
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- Vol. 9, Issue 2, pp. 27-37
47. Communication
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Winne, Mark (author)
- Format:
- Book chapter
- Publication Date:
- 2018-01-01
- Published:
- Santa Barbara, California: Praeger
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: D10846
- Journal Title Details:
- (4) : 48-54
- Notes:
- 8 pages., See D10845., Via UI Library Catalog., Chapter 4 of "Stand together or starve alone: unity and chaos in the U.S. food movement".
48. Communication Behaviors of County Extension Directors Post-Hurricane
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ali, D. Amanda (author), Lindsey, B. Angela (author), and Harder, M. Amy (author)
- Format:
- Journal article
- Publication Date:
- 2020-05-13
- Published:
- USA: New Prairie Pres
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11752
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Iss.2, Vol. 104
- Notes:
- 17 pages, via online journal, In disaster crises, communication among stakeholders and response organizations are important. In Florida, the role of the County Extension Director (CED) is threefold – educational programming, leadership of a county extension program, and county office administrative responsibilities. However, their primary role in disaster emergencies is to facilitate collaborations with state and federal partners. During Hurricane Irma in 2017, UF/IFAS CEDs assisted in response efforts. However, communication efforts can become challenging in such chaotic and stressful situations. This research explored communication challenges among CEDs, clients, and statewide partners in hurricane events. Insights into the communication role of CEDs could enhance UF/IFAS Extension’s communication plan for effective information dissemination post-disaster. The Uses and Gratifications Theory guided this qualitative study. Interviews occurred with nine CEDs from various counties across Florida. Results showed CEDs used numerous communication channels to connect with clients, staff, and statewide partners, mainly for the purposes of information dissemination. The main reasons for selecting these communication channels depended on its accessibility, reliability, and whether it was a usual form of communication. Some participants were unaware of available resources which resulted in duplicate efforts. Thus, they required additional information from statewide partners. Some participants also had difficulty connecting clients with people who could assist them with insurance information and aid. As such, this study recommended a central communication system to avoid redundant efforts, strengthening relationships with disaster agencies to promote information-sharing and avoid miscommunication, and developing a list of resources and contacts for CEDs’ first engagement in disaster response.
49. Communication Channel Preferences of Corn and Soybean Producers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Martin, Robert A. (author) and Licht, Melea A.R. (author)
- Format:
- Journal article
- Publication Date:
- 2007-12
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26899
- Journal Title:
- Journal of Extension
- Journal Title Details:
- Vol. 45, No. 6
50. Communication Research Shows How to Reach Urban Audiences
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bostian, Lloyd R. (author / University of Wisconsin - Madison)
- Format:
- Paper
- Publication Date:
- 1974-07-17
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30368
51. Communication Techniques for Initiating Discussion about Complex Value-Laden Issues
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Smith, Sanford S. (author), Bardon, Robert (author), Meyer, Nate (author), Moore, Susan (author), Overholt, Gail (author), Peterson, Georgia (author), Simon-Brown, Viviane (author), Stortz, Peter J. (author), and Vandenberg, Lela (author)
- Format:
- Journal article
- Publication Date:
- 2009-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29209
- Journal Title:
- Journal of Extension
- Journal Title Details:
- Vol. 47, No. 1
52. Communication and community development
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Medis, P. (author)
- Format:
- Journal article
- Publication Date:
- 1980
- Published:
- Sri Lanka
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 51 Document Number: C00471
- Journal Title:
- Media Asia
- Journal Title Details:
- 7(3): 163-174
53. Communication and intersectoral collaboration for the dissemination of agricultural technology in Fujian Province, the People's Republic of China
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ziqi, W. (author), Navarro, R.L. (author), Raab, R.T. (author), and University of the Philippines in Los Banos
- Format:
- Journal article
- Publication Date:
- 2001-09
- Published:
- Philippines
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27185
- Journal Title:
- Philippine Agricultural Scientist
- Journal Title Details:
- Vol. 84, Issue 3, pp. 313-324
54. Communication and the Construction of Local Knowledge in Thai Rice Farming Villages
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- R. Genilo, Jude William (author)
- Format:
- Online journal article
- Publication Date:
- 2010-07-01
- Published:
- Bangladesh: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10232
- Journal Title:
- Millennial Asia
- Journal Title Details:
- 1(2) : 197–214
- Notes:
- 18 pages., Via online journal., The study asserts that rural villages which have developed relatively complex communication systems have extensive local knowledge and practice systems. Using the knowledge and community-based perspective, the study departs from past works of development communication scholars, who have focused their attention mainly on the transfer of information. The study is concerned with how meaning is created and shared in rural communities through the use of communication. It looks at how small homogenous farming communities in Thailand – world’s number one rice exporter – utilize communication to improve rice crop production. It asks: what roles does communication play in the formation of collective definitions (perspectives) and the construction/management of local knowledge and practices on rice farming? To explore the plausibility of this paper’s assertion, ethnographies of two rice farming villages were conducted – Baan Sap Som Boon (irrigated) in Chainat province (Central Region) and Baan Hua Hae (rainfed) in Ubon Ratchathani province (Northeast Region). Data generation period was from October 2004 to July 2005. Research results indicate that Baan Sap Som Boon has both an extensive knowledge of rice farming methods and procedures and an elaborate community-based communication system. Baan Hua Hae, on the other hand, practices more traditional means of rice production and divides time with other livelihood activities. In both villages, communication plays a central role in improving crop production via facilitating the formation of collective definitions on rice farming, labor, economics and agriculture-related institutions.
55. Communication and trust of outsiders: the case of acid rain in the Adirondacks
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hinrichs, Cynthia Clare (author)
- Format:
- Paper
- Publication Date:
- 1986
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09746
- Notes:
- NCR-90 Collection, Cornell University. 1 page.
56. Communication by agricultural publics : internal and external orientations (Maryland)
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Grunig, James E. (author), Nelson, Clifford L. (author), Richburg, Susie J. (author), White, Terry J. (author), and Professor of Journalism, University of Maryland; Professor and Chairman of Adult and Youth Education, Washington State University; Professor of Journalism, University of Maryland; Professor of Journalism, University of Maryland
- Format:
- Journal article
- Publication Date:
- 1988
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03020
- Journal Title:
- Journalism Quarterly
- Journal Title Details:
- 65(1) : 26-38
- Notes:
- James F. Evans Collection
57. Communication channels for exchanging agricultural information among Tanzanian farmers: A meta-analysis
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pius Mtega, Wulystan (author)
- Format:
- Journal article
- Publication Date:
- 2021-01-01
- Published:
- International: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12503
- Journal Title:
- IFAL Journal
- Journal Title Details:
- 47 (2)
- Notes:
- 9 pages, This study investigates how communication channels to exchange agricultural information were chosen. Specifically, it identifies the communication channels used by farmers in Tanzania and determines the factors influencing the choice of communication channels for exchanging agricultural information. The study employs a meta-analysis review methodology in identifying, evaluating and interpreting studies relevant to the topic of interest. The results indicate that radio, mobile phones, television, fellow farmers, agricultural extension agents and newspapers were the commonly used communication channels for transferring agricultural information. Moreover, the channels’ influence, availability, affordability, communication network coverage, and the resources and facilities needed to use a particular communication channel were found to influence the choice of channels. It is concluded that understanding the audience, the characteristics surrounding messages and choosing appropriate communication channels are important for enhancing access to agricultural information. It is recommended that agricultural information providers should understand the factors surrounding communication channels before disseminating agricultural information
58. Communication dimensions of the UK foot and mouth disease crisis, 2001
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gregory, Anne (author)
- Format:
- Journal article
- Publication Date:
- 2005
- Published:
- USA: John Wiley & Sons Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: D07550
- Journal Title:
- Journal of Public Affairs
- Journal Title Details:
- 5 (3/4): 312-328
59. Communication efforts of Florida extension agents during the 2004 hurricane season
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Telg, Ricky (author), Irani, Tracy (author), Place, Nick (author), Muegge, Melissa (author), and Kistler, Mark (author)
- Format:
- Research paper
- Publication Date:
- 2006-02-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24007
- Notes:
- 23 p. Paper presented at the Southern Association of Agricultural Scientists' 103rd annual meeting in Orlando, Fla. [Agricultural Communications Section].
60. Communication in agricultural extension services toward farmer empowerment
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Faqih, A. (author) and Aisyah, S. (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- IOP Publishing Ltd
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11145
- Journal Title:
- Journal of Physics: Conference Series
- Journal Title Details:
- 1360(1)
- Notes:
- 6 pages., via online journal., This research was conducted to find out the influence of agents on the results of empowerment of farmers, the effect of recipients on the results of the farmer empowerment, the effect of agricultural extension on the results of the farmer empowerment, and the influence of agents, recipients, and agricultural extension on the results of farmer empowerment. This research was carried out in May to July 2017. Quantitative descriptive method was applied by using primary and secondary data. Primary data obtained from interviews with 24 respondents who applied integrated crop management technology (PTT) on paddy fields. Technique of interview was guided with questionnaires while secondary data was taken from some literature work and relevant agencies. The results showed that: there is positive and significant influence between the agents and farmer empowerment, there is positive and significant influence between the recipients on the farmer empowerment, there is positive and significant influence between agricultural extension on the results of the farmer empowerment, and there is positive and significant influence between the agents, recipients, and agricultural extension on the results of farmer empowerment.
61. Communication needs of CES field staff : regional directors' perspectives (University of Illinois, Cooperative Extension Service)
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Snowdon, Gail (author / Decision Data Specialist, Information Services, Office of Agricultural Communications and Education, University of Illinois, Urbana, IL)
- Format:
- Report
- Publication Date:
- 1992-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06630
- Notes:
- Snowdon, Urbana, IL : University of Illinois, Office of Agricultural Communications and Education, Information Services, 1992. 11 p. (Decision Data Summary, Information Guide to Communications Planning No. 23)
62. Communication of research results
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kennan, P.B. (author)
- Format:
- Journal article
- Publication Date:
- 1977
- Published:
- Rhodesia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 50 Document Number: C00387
- Journal Title:
- Rhodesia Agricultural Journal
- Journal Title Details:
- 74(4): 93-96
- Notes:
- Phase1
63. Communication slides
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Byrnes, Francis C. (author)
- Format:
- unknown
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes10 Document Number: D09099
- Notes:
- 15 slides and 2 pages of notes., Francis C. Byrnes Collection
64. Communication strategies in the age of decentralisation and privatisation of rural services: lessons from two African experiences
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ramírez, Ricardo (author) and Quarry, Wendy (author)
- Format:
- Newsletter article
- Publication Date:
- 2004-07
- Published:
- Agricultural Research & Extension Network
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10319
- Journal Title:
- AgREN Newsletter
- Notes:
- 20 pages., Via online newsletter article., This paper describes the challenges of decentralisation and privatisation of rural services from the perspective of communication strategy development. The wave of decentralisation and privatisation in rural services worldwide creates challenges for rural communities, service providers and local governments. Local organisations – both in government and civil society – are confronted with rules and procedures that are unprecedented. The new roles require significant changes in attitudes, skills, and especially a new level of accountability. While communication strategies are only a part of the transformation, they are strategic tools that merit attention. This is an account of two cases where the authors have been involved in developing communication strategies aimed specifically at helping stakeholders make this transition. The first is the case of the Communication and Information Strategy for the National Agricultural Advisory Services Programme (NAADS) of Uganda. The second is the formulation of a plan to communicate the National Water Policy (NWP) and Rural Water Transition Plan in Mozambique. The paper concludes with some design principles for other strategies and with a review of the importance of communication research and planning.
65. Communication techniques of a major farmer movement: a case study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Scherer, Chris (author), Kielbowicz, Richard B. (author), Abbott, Eric (author), and Shapland, Celia (author)
- Format:
- study summary
- Publication Date:
- 1981
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09731
- Notes:
- NCR-90 Collection, Eric Abbott Collection, Iowa State University, Page 3 of "A summary of research in progress at Iowa State University".
66. Communicator roles in extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kern, K. Robert (author / Extension Editor and Professor, Journalism and Mass Communication, Iowa State University) and Extension Editor and Professor, Journalism and Mass Communication, Iowa State University
- Format:
- Journal article
- Publication Date:
- 1978-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 50 Document Number: C00330
- Journal Title:
- ACE Quarterly
- Journal Title Details:
- 61 (2) : 3-10
- Notes:
- Phase 1
67. Comparing cross-national coverage of genetically modified organisms: a community structure approach
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pollock, John C. (author), Peitz, Krysti (author), Watson, Elizabeth (author), Esposito, Cara (author), Nichilo, Phil (author), Etheridge, James (author), Morgan, Melissa (author), and Hart-McGonigle, Taylor (author)
- Format:
- Online journal article
- Publication Date:
- 2017
- Published:
- Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: D10865
- Journal Title:
- Global Health Communication
- Journal Title Details:
- 94(2) 571–596
- Notes:
- 26 pages., via online journal., A community structure analysis compared cross-national coverage of genetically modified organisms (GMOs) with variations in national-level demographics from 19 newspapers worldwide, yielding combined article “prominence” and “direction” “Media Vector” newspaper scores emphasizing either “favorable” (42%) or “unfavorable” (58%) coverage of GMOs. Regression analysis revealed “poverty level” (24.2% of variance) and “percent of agricultural land” (4.7%) totaled 28.9% of the variance, confirming that “vulnerability” indicators are associated with favorable media coverage of GMOs. Contrary to conventional “guard dog” assumptions that media mirror elite interests, systematic research on demographics and GMO coverage reveals that media can mirror the interests of society’s most “vulnerable.”
68. Condensed version of the taxonomy of educational objectives ans philosophies about training
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Byrnes, Kerry J. (author)
- Format:
- Paper
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes3 Document Number: D09160
- Notes:
- Kerry J. Byrnes Collection
69. Connect4Change (C4C) 2011-2015 Final Report
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Report
- Publication Date:
- 2015-12
- Published:
- The Netherlands: International Institute for Communication and Development (IICD)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10122
- Notes:
- 124 pages., Via website., This is the final report for the IICD-led Connect4Change programme implemented during 2011-215 in Bolivia, Burkina Faso, Ethiopia, Ghana, Kenya, Malawi, Mali, Peru, Uganda, and Zambia. The Connect4Change programme was implemented by an alliance of Dutch development organisations, incl. IICD, Edukans, Cordaid, ICCO, Akvo and TTC Mobile.
70. Constructions of climate change on the radio and in Nepalese lay focus groups
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Shrestha, Sangita (author), Burningham, Kate (author), and Grant, Colin B. (author)
- Format:
- Journal article
- Publication Date:
- 2014-05-08
- Published:
- Nepal
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08550
- Journal Title:
- Environmental Communication
- Journal Title Details:
- 8 (2): 161-178
71. Consumer perceptions about local food in New Zealand, and the role of life cycle-based environmental sustainability
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hiroki, S. (author), Garnevska, E. (author), McLaren, S. (author), and Institute of Agriculture and Environment, Massey University, Palmerston North, New Zealand
- Format:
- Journal article
- Publication Date:
- 2016-06-01
- Published:
- Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10267
- Journal Title:
- Journal of Agricultural and Environmental Ethics
- Journal Title Details:
- 29(3) : 479-505
- Notes:
- 27 pages., Via online journal., Local food is a popular subject among consumers, as well as food producers, distributors, policymakers and researchers in many countries. Previous research has identified that the definition of local food varies by context, and from country to country. The literature also suggested that environmental sustainability is one of the goals for many of the local food movements. While there is a substantial body of literature on local food internationally, limited research has been undertaken in New Zealand. This paper aims to understand how consumers define local food, what attributes they associate with local food, and the extent to which life cycle-based environmental aspects are represented in these attributes. Primary research employed quantitative methodology. This study identified that a majority of the respondents considered that local food may be defined as food that was produced in New Zealand and that support for community was the most important attribute associated with local food. Reduced GHG emission, conserving the landscape, and organic production were the life cycle-based environmental attributes that were associated with local food. This study provides a basis for further research into understandings of local food in New Zealand and how to improve communication among different social actors with respect to demand and supply of local food.
72. Contextual realities and poverty traps: why South Asian smallholder farmers negatively evaluate conservation agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chaudhary, A. (author), Timsina, P. (author), Karki, E. (author), Sharma, A. (author), Suri, B. (author), Sharma , R. (author), and Brown, B. (author)
- Format:
- Journal Article
- Publication Date:
- 2023-02-20
- Published:
- England: Cambridge University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12837
- Journal Title:
- Renewable Agriculture and Food Systems
- Journal Title Details:
- Online
- Notes:
- 10pgs, Conservation agriculture-based sustainable intensification (CASI) is gaining prominence as an agricultural pathway to poverty reduction and enhancement of sustainable food systems among government and development actors in the Eastern Gangetic Plains (EGP) of South Asia. Despite substantial investment in research and extension programs and a growing understanding of the agronomic, economic and labor-saving benefits of CASI, uptake remains limited. This study explores farmer experiences and perspectives to establish why farmers choose not to implement CASI systems despite a strong body of recent scientific evidence establishing the benefits of them doing so. Through thematic coding of semi-structured interviews, key constraints are identified, which establishes a narrative that current households' resources are insufficient to enable practice change, alongside limited supporting structures for resource supplementation. Such issues create a dependency on subsidies and outside support, a situation that is likely to impact any farming system change given the low-risk profiles of farmers and their limited resource base. This paper hence sets out broad implications for creating change in smallholder farming systems in order to promote the adoption of sustainable agricultural technologies in resource-poor smallholder contexts, especially with regard to breaking the profound poverty cycles that smallholder farmers find themselves in and which are unlikely to be broken by the current set of technologies promoted to them.
73. Cooperative extension can better frame its value by emphasizing policy relationships
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gupta, Clare (author), Campbell, David (author), and Cole-Weiss, Alexandra (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02-01
- Published:
- USA: University of California
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10387
- Journal Title:
- California Agriculture
- Journal Title Details:
- 73(1) : 11-18
- Notes:
- 13 pages., Via online journal., Based on research-to-policy narratives provided by UC Cooperative Extension (UCCE) academics, we argue that current, effective Cooperative Extension (Extension) practices support a broader, more convincing account of Extension's public value than its leaders often articulate. This proposed account incorporates the familiar Extension narrative in which technical expertise and objectivity are emphasized. It also incorporates the insight, derived from our data, that Extension can achieve its greatest relevance in policy circles when it weaves together its ability to provide trustworthy technical knowledge with its capacity to influence policy dialogue, debate and practice across multiple settings and over the long term. In a policy world often marked by short-term thinking and polarization, Extension's ability to foster deliberative, context-sensitive and future-oriented policymaking is a critical contribution to society. Interview data reveals three approaches to effective policy-oriented relationship building: community-government partnership building; stakeholder-oriented experimental research; and community empowerment. Understanding these approaches can help reframe the story that we in the Extension system tell ourselves and the public about the public value we create.
74. Correlates of communication efficiency of agricultural extension personnel
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sanoria, Y.C. (author)
- Format:
- Journal article
- Publication Date:
- 1977
- Published:
- India
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 50 Document Number: C00390
- Journal Title:
- Indian Journal of Extension Education
- Journal Title Details:
- 13 (3/4) : 64-67
- Notes:
- Phase 1
75. Country Crisis: A Content Analysis of Rural Opioid Epidemic News Coverage
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lawson, R. Cara (author) and Meyers, Courtney (author)
- Format:
- journal article
- Publication Date:
- 2020-05-13
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11753
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Iss.2, Vol. 104
- Notes:
- 25 pages, via online Journal, The spread of non-prescription opioid abuse has increased to the point that a person is now more likely to die from an accidental overdose than an automobile accident. Rural areas have been hit particularly hard, and many farmers indicate direct impacts resulting from the opioid epidemic. Researchers have recognized the role of the media in communicating complicated issues and influencing potential solutions. This study analyzed the frames and sources used to communicate issues regarding the rural opioid epidemic in The New York Times and five additional newspapers from states most affected by the opioid epidemic. A total of 115 news, feature, editorial, and other articles were analyzed. The most often used frame was “growth or spread” of the epidemic and the sources most frequently referenced were medical professionals and elected officials. Although a non-traditional issue in agriculture, agricultural communicators should not shy away from getting involved given the potential for harm to rural communities and, in turn, the agriculture industry. Future studies should investigate rural community member and journalist perceptions on the issue, as well as coverage in other states.
76. Cover stories: concealing speciesist violence in u.s. news reporting on the COVID-19 “pork” industry crisis
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Barca, Lisa A. (author)
- Format:
- Journal Article
- Publication Date:
- 2022-03-16
- Published:
- Switzerland: Frontiers Media S.A.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12744
- Journal Title:
- Frontiers in Communication
- Journal Title Details:
- V. 7
- Notes:
- 13pgs, With a focus on journalistic discourse, this paper argues for a re-envisioning of food-system communication that takes non-human animals into account as stakeholders in systems that commodify them. This is especially urgent in light of the global pandemic, which has laid bare the vulnerability to crisis inherent in animal-based food production. As a case study to illustrate the need for a just and non-human inclusive orientation to food-systems communication, the paper performs a qualitative rhetorical examination, of a series of articles in major U.S. news sources in May of 2020, a few months into the economic shutdown in the U.S. in response to the COVID-19 pandemic. At that time, millions of pigs were brutally killed on U.S. farms due to the impossibility of killing them in slaughterhouses overrun with COVID-19 outbreaks. The analysis finds that media reporting legitimated violence against pigs by framing narratives from industry perspectives, deflecting agency for violence away from farmers, presenting pigs as willing victims, masking violence through euphemism, objectifying pigs and ignoring their sentience, and uncritically propagating industry rhetoric about “humane” farming. Through these representations, it is argued, the media failed in their responsibility to present the viewpoints of all sentient beings affected by the crisis; in other words, all stakeholders. The methodology merges a textually- oriented approach to critical discourse analysis (CDA) with social critique informed by critical animal studies (CAS), and the essay concludes with recommendations for journalists and other food-system communicators, which should be possible to implement even given the current capitalist, industry-influenced media environment and the demonstrated ruthlessness of animal industries in silencing voices inimical to their profitmaking.
77. Creating when you have less: the impact of resource scarcity on product use creativity
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mehta, Ravi (author) and Meng, Zhu (author)
- Format:
- Journal article
- Publication Date:
- 2016-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07119
- Journal Title:
- Journal of Consumer Research
- Journal Title Details:
- 42(5) : 767-782
78. Crisis Communications in a Natural Agricultural Disaster
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Irlbeck, Erica (author) and Moore, Austin (author)
- Format:
- Journal article
- Publication Date:
- 2020-12
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12032
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Vol 104, Issue 4
- Notes:
- 21 pages, Online journal, Wildfires in Texas, Oklahoma, and Kansas in the late 2010s caused seven deaths and catastrophic damage to millions of acres of ranch and farmland. Because of the rural location of these disasters, agricultural communicators were releasing information to media, internal stakeholders, social media, and other agricultural audiences. The purpose of this study was to explore the communications efforts made and subsequent lessons learned from agricultural communicators during the fires. Through a qualitative case study, researchers interviewed 14 agricultural communicators about their experiences in disseminating information about the fires. Most of the findings align with pre-existing literature; however the researchers found that communicators should be prepared to develop a system to communicate about and accept donations, develop a network of organizations that can be supportive in a crisis situation, and let people be the subject of the messaging. The data also indicate that an undergraduate course in crisis communications would be beneficial.
79. Cross-cultural communication in a north-eastern Cape farming community
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- R. H. Kaschula (author)
- Format:
- Online journal article
- Publication Date:
- 1989
- Published:
- South Africa: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: D10885
- Journal Title:
- South African Journal of African Languages
- Journal Title Details:
- 9(3):100-104
- Notes:
- 6 pages., via online journal., Cross-cultural communication is dealt with and more specifically, the communicative competence of 15 white English-speaking farmers when they speak Xhosa to their labourers is assessed. This research was conducted in the Elliot, Ugie, and Maclear areas of the north-eastern Cape. A broad sociolinguistic framework drawing on both ethnographic and ethnomethodological principles was used; complications caused by cross-cultural differences which are reflected in language, and which may lead to possible communication breakdown, were isolated. The actual analysis of speech in terms of ethnomethodological principles, such as turn-taking and the co-operative principle, was undertaken.
80. Customer experience with organic food: global view
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pilař, Ladislav (author), Stanislavská, Lucie Kvasničková (author), Rojík, Stanislav (author), Kvasnička, Roman (author), Poláková, Jana (author), and Gresham, George (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- United Arab Emirates University
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10681
- Journal Title:
- Emirates Journal of Food and Agriculture
- Journal Title Details:
- 30(11): 918-926
- Notes:
- 9 pages., via online journal., In recent years, organic food production has been rising dramatically both in the EU and the USA. Previous research on consumer perception of organic food has mainly employed questionnaire survey methods. However, in the current age of the social network phenomenon,social media could prove to be a rich source of data. Increasingly, consumers are using social networks to share personal attitudes and experiences. This shared content could inform us about consumer opinions. Social network analysis and related sentiment analysis could allow identification of consumers’ experience and feelings about organic food. We investigated the perception of organic food using 1,325,435 Instagram interactions by 313,883 users worldwide. The data were recorded between July 4, 2016, and April 19, 2017. We identified three major hashtag areas (healthy, vegan, and clean food). The sentiment analysis revealed three dominant areas related to the #organicfood hashtag (feelings, taste, and appearance). Cluster analysis extracted four areas, as follows: Healthy living, Vegetarian, vegan, and raw diets, Clean eating, and Active healthy living. The mentioned communities are significant and useful at identification of customers values for farmers organic food product management and marketing communication in terms of product positioning.
81. Decision data service : a new resource for communications planning
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Evans, Jim (author), Snowdon, Gail (author), and Snowdon: Extension Communications Specialist (Decision Data), University of Illinois; Evans: Head, Office of Agricultural Communications and Education, University of Illinois
- Format:
- Journal article
- Publication Date:
- 1991
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: C05062
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 75 (1) : 1-7
- Notes:
- James F. Evans Collection
82. Developing an international framework and agenda for agricultural communications research
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Irani, Tracy (author), Doerfert, David (author), Evans, James (author), and Cartmell, Dwayne (author)
- Format:
- Journal article
- Publication Date:
- 2007
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28362
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 91(3&4) : 7-21
- Notes:
- Abstract posted at http://www.aceweb.org/jac/jac.html
83. Development communication in West and Central Africa: toward a research and intervention agenda
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bessette, Guy (author)
- Format:
- Book chapter
- Publication Date:
- 1996
- Published:
- Canada
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23870
- Notes:
- 21 p., in "Participatory Development Communication: a West African Agenda" by Guy Bessette and C.V. Rajasunderam
84. Development communication: information, agriculture, and nutrition in the Third World
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hornik, Robert C. (author)
- Format:
- Book
- Publication Date:
- 1988-01-01
- Published:
- USA: Longman, White Plains, New York.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26892
- Notes:
- 182 pgs, Published in 1988, part of the Communications series by the Annenberg School of Communications, University of Pennsylvania, Philadelphia
85. Digital vs. film: the debate continues
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Denton, Angie (author)
- Format:
- Newsletter article
- Publication Date:
- 2003-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24573
- Notes:
- Retrieved July 8, 2006, 6 p.
86. Disciplines in the field of communication for development and social change
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lie, Rico (author) and Servaes, Jan (author)
- Format:
- Journal article
- Publication Date:
- 2015-05
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06936
- Journal Title:
- Communication Theory
- Journal Title Details:
- 25(2) : 244-258
87. Dissemination of information in agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chamberlain, D. (author) and Royal Agricultural Society of England
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- United Kingdom
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26893
- Journal Title:
- Journal of the Royal Agricultural Society of England
- Journal Title Details:
- Vol. 158, (1997), pp. 8-13
88. Effect of information communication technology on agricultural information access among researchers, extension agents, and farmers in south western Nigeria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Oladele, O. I. (author)
- Format:
- Online journal article
- Publication Date:
- 2011
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10485
- Journal Title:
- Journal of Agricultural & Food Information
- Journal Title Details:
- 12(2): 167-176
- Notes:
- 11 pages., via online journal., This study compared researchers, extension agents, and farmers’ perceptions of the effect of Information Communication Technology (ICT) on agricultural information access. A simple random sampling technique was used to select 88 researchers, 115 extension agents, and 271 farmers. Data collected through a structured questionnaire were analyzed using means, standard deviation, and one-way analysis of variance. The results showed that, of the 29 statements on the rating scale, researchers, extension agents, and farmers agreed with and were positively disposed to 25, 23, and 19, respectively. A significant difference in the effect of ICT on agricultural information access among researchers, extension agents, and farmers (F = 6.49, p < .05) was observed. Access to agricultural information through ICT will continue to improve, since perceptions are overtly positive among researchers, extension agents, and farmers.
89. Effectiveness of "With the Connecticut Homemaker"
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sabrosky, L.K. (author / U.S. Department of Agriculture), Mason, Ida C. (author / U.S. Department of Agriculture), and Clark, Ruth Russell (author / University of Connecticut)
- Format:
- Study
- Publication Date:
- 1946
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30386
90. Effects of exemplification in magazine journalism on the perception of social issues
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gibson, Rhonda (author), Perkins, Joseph W., Jr. (author), Sundar, S. Shyam (author), and Zillmann, Dolf (author)
- Format:
- Report
- Publication Date:
- 1994
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08031
- Notes:
- James F. Evans Collection, Mimeographed, 1994. 32 p. Paper presented at the Association for Education in Journalism and Mass Communication Convention in Atlanta, GA, August 10-13, 1994., A news report on the plight of some family farmers, presented in magazine format, was manipulated to create versions differing in the degree of precision of general information (precise, imprecise) and in the use of exemplifying case histories and testimonials (selective, mixed, representative). Precise information consisted of quantitative data from pertinent research. Imprecise information consisted of qualitative assertions. Selective exemplification featured only cases consistent with the focus of the report. Representative exemplification featured a distribution of consistent and inconsistent cases in proportion with their distribution in the population. Mixed exemplification featured a balanced distribution of consistent and inconsistent cases. In two experiments, respondents reported their own views of the issue at different times after reading (no delay, two week/one week delay). In both investigations, the accuracy of estimates of failing farms was found to be highest for representative and lowest for selective exemplification, with mixed exemplification achieving an intermediate degree of accuracy. This effect of exemplar distributions was stable over time (i.e., over the two/one week period). Also in both investigations, the effect of the precision of general information proved negligible. Regarding the report itself, the three versions of exemplification were not considered differently informative. However, selective exemplification was deemed more distressing to read than representative exemplification. (original)
91. Environmentally sustainable meat consumption: an analysis of the Norwegian public debate
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hårvik Austgulen, Marthe (author)
- Format:
- Online journal article
- Publication Date:
- 2014-03
- Published:
- Norway: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10254
- Journal Title:
- Journal of Consumer Policy
- Journal Title Details:
- 37(1) : 45–66
- Notes:
- 22 pages., Via online journal, Private consumption is increasingly being blamed for resource depletion and environmental degradation, and the discourse of ascribing environmental responsibility to the individual consumer has become a part of mainstream policy-making. Measures aimed at promoting consumers' voluntary engagement through sustainable consumption now constitute an important part of public sustainability strategies. Nevertheless, the actual progress made in changing people's consumption patterns in a more sustainable direction has been modest. Based on a quantitative and a qualitative content analysis of articles on environmentally sustainable consumption of meat published in five national and regional newspapers in Norway between 2000 and 2010, it is argued in this article that an important reason for the lack of both political and consumer engagement in the issue can be attributed to a discursive confusion that arises from a simultaneous existence of mainly two clashing discourses on what is actually environmentally sustainable consumption of meat. One that is focusing on the environmentally malign aspects of consumption and production of (especially) red meat, and another that is focusing on the environmentally benign aspects of production and consumption of red meat. The findings imply that the lack of consensus on the character of the problem constitutes a major barrier for the opportunity to change people's consumption patterns in a more environmentally sustainable direction through the use of voluntary measures.
92. Establishing ethical organic poultry production: a question of successful cooperation management?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schäfer, Martina (author)
- Format:
- Online journal article
- Language:
- Enblish
- Publication Date:
- 2019-06
- Published:
- Springer Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: D10842
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 36(2): 315–327
- Notes:
- 13 pages., via online journal., In reaction to growing critics regarding ecological and ethical aspects of intensive animal husbandry, different initiatives of ethical poultry production try to establish alternative food supply chains on the market. To be able to stabilise these niche innovations parallel to the mainstream regime, new forms of cooperation along the value added chain and with the consumers play an important role. Based on a case study of integrated egg and meat production from a dual-purpose breed by small multifunctional farms in Northeast of Germany, the paper exemplifies the challenges for the different partners of the food supply chain and cooperation management. Empirical data were obtained via nine qualitative interviews with actors along the value chain and via participatory observation of workshops and meetings. The research was embedded in a transdisciplinary project, where different measures to meet the existing challenges were taken and evaluated. Analysing the existing cooperation reveals possibilities for improving cooperation management by e.g. clarifying the goals of the cooperation, including the points of sale as part of the food supply chain and communication of the ethical and sustainability qualities of the product to the consumers. However, the analysis also shows the limits of cooperation in an environment dominated by the paradigm of specialisation, economies of scale and cost reduction, which is also characteristic for parts of the organic sector. The paper discusses if the challenges of establishing this radical niche innovation can be met without a fundamental change of framework conditions as e.g. regulation on animal husbandry.
93. Evaluation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sabrosky, Laurel K. (author)
- Format:
- Book chapter
- Publication Date:
- 1966
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08497
- Notes:
- Pages 339-351 in H.C. Sanders and others (editors), The Cooperative Extension Service, Prentice-Hall,Inc., Englewood Cliffs, New Jersey. 436 pages.
94. Examining Communication Between Florida Agriculture and Natural Resource Organizations’ Leaders and Membership to Foster Policy Engagement
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Caroline R. Warwick (author), Ricky W. Telg (author), Shelli D. Rampold (author), and Levy Randolph (author)
- Format:
- Journal article
- Publication Date:
- 2021-12-01
- Published:
- United States: American Association of Agricultural Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12420
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- Vol. 62 (4)
- Notes:
- 14 pages., The agricultural sector has been influenced significantly by agriculture and natural resources (ANR) policies voted in by elected officials. Many agricultural organizations and their members have sought to provide a ‘voice’ for the ANR industry and communicate with policymakers about emerging issues. It is necessary that such organizations and members be able to use that voice effectively. This study was conducted to examine the communication preferences of Florida agricultural organization members and factors that may encourage them to contact elected officials about an ANR policy. Respondents in this study least preferred to be contacted by their organization(s) via phone call or text message. They also identified local Extension offices and the university as the most trustworthy sources of communication regarding ANR policy. When contacting members to spur involvement in ANR policy decisions, organizational leaders should use a variety of communication mediums, including email magazines and printed newsletters and magazines, to promote engagement in ANR policy discussions. Future research is needed to examine other factors that may influence agriculture organization members’ communication with elected officials, as well as the types of messaging strategies organizational leaders can use to further members’ engagement in ANR policy decisions.
95. Examining Interdisciplinary Research Collaborations to Inform Agricultural and Environmental Science Communication: A Meta-synthesis Approach
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fortner, Allison (author), Gibson, Kristin (author), Lamm, Alexa J. (author), Wilson, Madison (author), and Moore, Allen (author)
- Format:
- Journal Article
- Publication Date:
- 2021-05
- Published:
- United Staes: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12199
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Volume 105 - Issue 2
- Notes:
- 19 Pages, Agriculturalists and environmentalists must navigate complex challenges as the global population continues to increase and environmental resources are depleted. Colleges of agricultural and environmental sciences are tasked with addressing the nexus between environmental and agricultural challenges through research, education, and communication. However, the amount of research being conducted with both agriculture and the environment considered is largely unknown and, as a result, their corresponding communication messages may not provide coherent messages from the college. Therefore, the purpose of this study was to identify if research within a college of agricultural and environmental sciences takes a holistic approach so that communication efforts coming from the college can encompass both perspectives. The data were collected from a web-based system containing university research publications and analyzed using a thematic analysis and meta-synthesis. The meta-synthesis revealed 212 codes overlapping agricultural and environmental themes compared to the total 4,325 codes found across all publications. The findings indicated there was a limited amount of collaboration occurring between environmental and agricultural researchers within the college. Without collaborative research, agricultural communicators cannot develop science communication efforts that holistically integrate evidence-based science. As new challenges emerge at the nexus of agriculture and the environment, researchers must shift toward a collaborative and interdisciplinary approach to ensure the science communication efforts sharing their findings are inclusive.
96. Examining how industries engage the media: comparing American and German agricultural associations' web sites
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wang, Meredith L. (author) and Waters, Richard D. (author)
- Format:
- Journal article
- Publication Date:
- 2012
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07024
- Journal Title:
- Journal of Communication Management
- Journal Title Details:
- 16(1) : 20-38
97. Examining the impact of expert voices: communicating the scientific consensus on genetically-modified organisms
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Landrum, Asheley R. (author), Hallman, William K. (author), and Jamieson, Kathleen Hall (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10695
- Journal Title:
- Environmental Communication
- Journal Title Details:
- 13(1): 51-70
- Notes:
- 21 pages., via online journal., Scholars are divided over whether communicating to the public the existence of scientific consensus on an issue influences public acceptance of the conclusions represented by that consensus. Here, we examine the influence of four messages on perception and acceptance of the scientific consensus on the safety of genetically modified organisms (GMOs): two messages supporting the idea that there is a consensus that GMOs are safe for human consumption and two questioning that such a consensus exists. We found that although participants concluded that the pro-consensus messages made stronger arguments and were likely to be more representative of the scientific community’s attitudes, those messages did not abate participants’ concern about GMOs. In fact, people’s premanipulation attitudes toward GMOs were the strongest predictor of of our outcome variables (i.e. perceived argument strength, post-message GMO concern, perception of what percent of scientists agree). Thus, the results of this study do not support the hypothesis that consensus messaging changes the public’s hearts and minds, and provide more support, instead, for the strong role of motivated reasoning.
98. Examples of strategic communication research tools
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kawleski, M. (author / CommSciences,Inc. Cottage Grove, WI. USA)
- Format:
- Conference paper
- Publication Date:
- 1998-06-06
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C10008
- Notes:
- In: "Mastering the art of communication is learning how to show yourself in full color." Presented at Cooperative Communicators Association Institute, Santa Fe, New Mexico.
99. Exploring Science Communication Effectiveness in the U.S. Federal Government Research Process: A Case Study with the U.S. Livestock Producers’ Antimicrobial Use Research
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Abrams, Katie (author), Bonser, Chelsea (author), and McCord, Amber (author)
- Format:
- Journal Article
- Publication Date:
- 2020-12
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12028
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Vol 104, Issue 4
- Notes:
- 20 pages, Several U.S. federal government agencies collect and disseminate scientific data on a national scale to provide insights for agricultural trade, research, consumer health, and policy. Occasionally, such data have potential to provide insights to advance conversations and actions around critical and controversial issues in the broad agricultural system. Such government studies provide evidence for others to discuss, further interpret, and act upon, but to do so, they must be communicated well. When the research intersects with contentious socio-political issues, successful communication not only depends on tactics, but as this study illuminates, it also depends on relationship quality between research producers, study participants, and end-users. USDA’s Animal and Plant Health Inspection Service (APHIS) conducted first-of-its kind national studies on cattle and swine producers’ use of antimicrobials. The use of antimicrobials in animal agriculture is considered a critical and controversial issue pertaining to antimicrobial resistance. In recognition of the anticipated wide-ranging interests in these studies, APHIS sought to understand stakeholders’ perceptions and experiences of the federal government research process and products with aim of improving their science communication and relations. This study reports on findings from in-depth interviews with 14 stakeholders involved in the antimicrobial use studies to make recommendations for improving communication and relations between the agency and its stakeholders. From this research, we draw implications that are transferrable to numerous types of government science communication efforts within agricultural sectors.
100. Exploring environmentalism amidst the clamor of networks: a social network analysis of Utah environmental organizations
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sun, Ye (author), DeLuca, Kevin Michael (author), and Seegert, Natasha (author)
- Format:
- Journal article
- Publication Date:
- 2015-12-01
- Published:
- USA: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D08336
- Journal Title:
- Environmental Communication
- Journal Title Details:
- 332-352
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