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232. Using radio and interactive ICTs to improve food security among smallholder farmers in Sub-Saharan Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Heather E. Hudson (author), Mark Leclair (author), Bernard Pelletier (author), and Recent publications: (author)
- Format:
- Online journal article
- Publication Date:
- 2017-08
- Published:
- USA: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10116
- Journal Title:
- Telecommunications Policy
- Journal Title Details:
- 41(7/8) : 670-684
- Notes:
- 15 pages., via online journal, Radio is the most widely used medium for disseminating information to rural audiences across Africa. Even in very poor communities, radio penetration is vast; it is estimated there are over 800 million radios in Sub-Saharan Africa. The paper summarizes evidence on food insecurity in Sub-Saharan Africa and strategies to provide information on innovative agricultural practices to smallholder farmers. The research in this paper is then discussed within the context of research on information and communication technologies (ICTS) for development. Next, the paper presents the ICT-enhanced participatory radio campaign approach and ICT innovations introduced by Farm Radio International, a Canadian nongovernmental organization. The paper analyzes two participatory radio campaigns that use both listening groups and ICTs to engage African farmers. Research on these radio campaigns in six African countries is reported to examine how the participatory approach impacted listenership, knowledge and initial adoption of agricultural techniques and practices presented in the radio campaigns. The authors conclude that the findings of research on these projects could be highly relevant for increasing awareness and adoption of agricultural practices in Sub-Saharan Africa. They also appear promising for other development sectors and for other developing regions
233. Using values to communicate agricultural science: An Elaboration Likelihood Model Approach
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Arp, Allison A. (author) and Iowa State University
- Format:
- Thesis
- Publication Date:
- 2018
- Published:
- Ann Arbor: ProQuest
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10473
- Notes:
- 98 pages., ISBN: 9780438072190, Via ProQuest Dissertations and Theses., This study explored how preexisting values influence attitudes about GMOs and if aligning messages about GMOs with these values would lead to a greater chance of central processing, and subsequently, greater alignment with message-congruent attitudes. Utilizing the Elaboration Likelihood Model as a theoretical foundation, an online experiment was used to measure several values of participants, including altruistic, biospheric and egoistic value orientations as well as agricultural identity. Attitude accessibility and pre- and post-opinions were also measured in order to determine how much of an effect the presented stimuli had on the participants. All participants were presented with a stimulus that either aligned or didn’t align with their self-ranked GMO value-argument. It was found that attitude accessibility, agricultural identity and in some cases a biospehric value orientation were the most important predictors for a number of constructs related to GMO attitudes. In addition, agricultural identity did not correlate with any other value orientation, yet was the strongest predictor of many related attitudes. Future research should continue to explore the complexity of values within agricultural communication contexts and expand the understanding of how agricultural identity influences such outcomes.
234. Verbal and non-verbal makers of root modality in EU Maritime Affairs and Fisheries vs. Agriculture and Rural Development reports and studies: an overview
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Molina-Plaza, Silvia (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07109
- Journal Title:
- Linguistics: Germanic & Romantic Studies
- Journal Title Details:
- 67 : 45-66
235. Viewpoint: what about all this "PR" for agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Evans, J.F. (author / University of Illinois) and University of Illinois
- Format:
- Journal article
- Publication Date:
- 1974
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: B00866
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 12(5) : 24, 26-28
- Notes:
- See also B02779; AgComm Teaching, Speech to the Midwest Chapter of National Agri-Marketing Association; 1974 March 25; Chicago
236. Visualizing Values: A Content Analysis to Conceptualize Value Congruent Video Messages Used in Agricultural Communications
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fischer, Laura Morgan (author), Opat, Kelsi (author), Jennings, Kayla (author), and Meyers, Courtney (author)
- Format:
- Journal Article
- Publication Date:
- 2021-05
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12191
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Volume 105, Issue 2 (2021)
- Notes:
- 21 Pages, Visual messaging is becoming the new avenue to connect with consumers. The majority of the American public is not connected with agriculture and often questions procedures, practices, and tactics within the industry. Practitioners and researchers have suggested value congruent messages, a type of emotional appeal, may increase attention to agricultural messages. However, limited research has been conducted to define and investigate value congruent messages in agricultural communications. The purpose of this study was to describe the presented messages in videos used in one agricultural advocacy effort, CommonGround’s “Nothing to Fear Here” campaign. This content analysis described the video’s message content and use of value congruent messages. Schwartz Theory of Basic Human Values (2012) was used to identify the values present in each video within the campaign. The values of benevolence, security, self-direction, universalism, and hedonism were common values displayed in the campaign. Message sensation value was calculated, and it was found the videos had moderate levels of emotional arousal. The primary characters in the videos were mothers, farmers, and children. More research should be conducted to explore how the value congruent messages and message sensation value interact to increase a receiver’s level of attitude change after viewing the message.
237. Voluntary-threat approaches to reduce ambient water pollution
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Suter, Jordan F. (author), Segerson, Kathleen (author), Vossler, Christian A. (author), and Poe, Gregory L. (author)
- Format:
- Journal article
- Publication Date:
- 2010-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07517
- Journal Title:
- American Journal of Agricultural Economics
- Journal Title Details:
- 92 (4): 1195-1213
238. Web data mining and social media analysis for better communication in food safety crises
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Meyer, Christian (author), Hamer, Martin (author), Terlau, Wiltrud (author), Raithel, Johannes (author), and Pongratz, Patrick (author)
- Format:
- Paper
- Publication Date:
- 2015
- Published:
- Germany
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06581
- Notes:
- Presented at the International European Forum on System Dynamics and Innovation in Food Networks>2015 International European Forum, Innsbruk-Igls, Austria, February 9-13, 2015. 10 pages.
239. What Makes a Good Agricultural Story? Validation of a Scale for Marketing and Communication
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yueh, Hsiu-Ping (author), Chen, Ying-Ting (author), and Zheng, Yi-Lun (author)
- Format:
- Journal article
- Publication Date:
- 2020-06-18
- Published:
- Taiwan: Department of Library & Information Science of the National Taiwan University
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12170
- Journal Title:
- Journal of Library and Information Science
- Journal Title Details:
- Vol 18 No 1 (2020)
- Notes:
- 20 pages., Agricultural communication covers all kinds of human communications involving agriculture, food, natural resources and rural interests. Such communications exchange and deliver the information of the agricultural and natural resource industries to the right receivers through effective media. Storytelling in marketing is also a managerial application; it is a marketing strategy that includes the agricultural industry. While an increasing number of agricultural businesses are promoting the application of agricultural stories in marketing and facilitating increases in the consumption of agricultural products, few researchers have explicitly developed valid tools for measuring the constructs of agricultural stories. This study continued previous research on effective model of storytelling in agricultural marketing, with the aim of exploring the constructs of a good agricultural story and developing the “Agricultural Story Scale” to measure them. Thirteen items measuring three factors—authenticity, narrative, and protagonist’s distinctiveness—were confirmed to have satisfactory structural model fit. The findings of the study and recommendations that contribute to both theoretical and practical implications are reported. Keywords: Agricultural Story; Agricultural Communication; Measurement; Storytelling; Storytelling in Marketing
240. Which communication channels shape normative perceptions about buying local food? An application of social exposure
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Witzling, Laura (author), Shaw, Bret (author), and Trechter, David (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02-22
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10273
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 36(3): 443–454
- Notes:
- 12 pages., via online journal, We examined how information from multiple communication channels can inform social norms about local food purchasing. The concept of social exposure was used as a guide. Social exposure articulates how information in social, symbolic, and physical environments contributes to normative perceptions. Data was collected from a sample in Wisconsin. Results indicated that information from communication channels representing symbolic, social, and physical environments all contributed to normative perceptions. We also found that for individuals who frequent farmers’ markets, information from some communication channels was relatively less strongly associated with injunctive norms. It may be that when first-hand, experiential information is available to inform norms, individuals rely less on information available through other communication channels. Future work might further explore how farmers’ markets foster information sharing in communities, as such information may contribute to normative perceptions.