7 pages., Via online journal., Recent GHG emissions trends are in stark contrast with the Paris Agreement’s target to hold the increase in average global warming to “well below 2 °C and pursue efforts to stay below 1,5 °C” by the end of the century compared with preindustrial times. This disconnect has further unveiled the limitations of current knowledge production and communication processes in Southern European countries, where fast institutional changes are needed to address the potential impacts as well as the opportunities for transformation derived from High-End Climate Change (HECC). The prevailing knowledge deficit-model – aimed at producing ‘more knowledge’ about climate impacts, vulnerabilities and long-term scenarios to decision makers – has long proven inadequate in tackling the many complexities of the present socio-climate quandary. The growing emphasis on assessing and implementing concrete solutions, demand new and more complex forms of agent interactions in the production, framing, communication and use of climate knowledge; and in particular, explicit procedures able to tackle difficult normative questions regarding assessment of solutions and the allocation of individual and collective responsibilities. To explore these challenges, we analyse the views of 30 Spanish knowledge contributors and users of the latest UN IPCC AR5 report and share the insights gained from the implementation of a participatory Integrated Assessment procedure aimed at developing innovative solutions to high-end climate scenarios in Iberia. Our analysis supports the view of the need to institutionalise transformation, and in particular underlines the potential role that transformative climate boundary organisations could play to address such difficult ethical choices in different contexts of action.
King, James W. (author / Head, Communication and Training Section, Department of Agronomy and Soil Science, College of Tropical Agriculture and Human Resources, University of Hawaii) and Head, Communication and Training Section, Department of Agronomy and Soil Science, College of Tropical Agriculture and Human Resources, University of Hawaii
Format:
Conference paper
Publication Date:
1984
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00168
Notes:
James F. Evans Collection, In: Research papers presented at the 1984 National ACE Meeting; 1984 June 28; Washington, D.C. [s.l.] : Agricultural Communicators in Education, 1984. 14 p.
Arp, Allison A. (author) and Iowa State University
Format:
Thesis
Publication Date:
2018
Published:
Ann Arbor: ProQuest
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10473
Notes:
98 pages., ISBN: 9780438072190, Via ProQuest Dissertations and Theses., This study explored how preexisting values influence attitudes about GMOs and if aligning messages about GMOs with these values would lead to a greater chance of central processing, and subsequently, greater alignment with message-congruent attitudes. Utilizing the Elaboration Likelihood Model as a theoretical foundation, an online experiment was used to measure several values of participants, including altruistic, biospheric and egoistic value orientations as well as agricultural identity. Attitude accessibility and pre- and post-opinions were also measured in order to determine how much of an effect the presented stimuli had on the participants. All participants were presented with a stimulus that either aligned or didn’t align with their self-ranked GMO value-argument. It was found that attitude accessibility, agricultural identity and in some cases a biospehric value orientation were the most important predictors for a number of constructs related to GMO attitudes. In addition, agricultural identity did not correlate with any other value orientation, yet was the strongest predictor of many related attitudes. Future research should continue to explore the complexity of values within agricultural communication contexts and expand the understanding of how agricultural identity influences such outcomes.
20 pages., Agricultural communication covers all kinds of human communications involving agriculture, food, natural resources and rural interests. Such communications exchange and deliver the information of the agricultural and natural resource industries to the right receivers through effective media. Storytelling in marketing is also a managerial application; it is a marketing strategy that includes the agricultural industry. While an increasing number of agricultural businesses are promoting the application of agricultural stories in marketing and facilitating increases in the consumption of agricultural products, few researchers have explicitly developed valid tools for measuring the constructs of agricultural stories. This study continued previous research on effective model of storytelling in agricultural marketing, with the aim of exploring the constructs of a good agricultural story and developing the “Agricultural Story Scale” to measure them. Thirteen items measuring three factors—authenticity, narrative, and protagonist’s distinctiveness—were confirmed to have satisfactory structural model fit. The findings of the study and recommendations that contribute to both theoretical and practical implications are reported.
Keywords: Agricultural Story; Agricultural Communication; Measurement; Storytelling; Storytelling in Marketing
