9 pages., Online via publisher., An adapted health-branding framework guided the 3-step mixed-methods approach to identify evidence for campaigns using a scoping review, comprehensive literature review (1990-2016), and key-informant interviews. Results showed that industry, government, and non-governmental organizations supported 13 campaigns that used various health-branding strategies.
Author emphasizes the value of farm broadcasters in sharing information about the numerous initiatives supported by the agricultural organizations such as the American Soybean Association.
Via online November-December issue. "The Front Gate" section., Cites a new information campaign of the Beef Quality Assurance program as an effective way to counter much of the misinformation about new plant-based and cell-cultured products that challenge the stewardship of the cattle industry.
Commentary on "self-financed, self-serving 'science'" used by agricultural interests involving a variety of food, agriculture, and environmental issues.
Woodall, Colin (author / Chief Executive Officer, National Cattlemen's Beef Association)
Format:
Commentary
Publication Date:
2019-09-26
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11004
Notes:
3 pages., National Cattlemen's Beef Association, Centennial Colorado., Commentary on messaging being used by interest groups to pit beef producers against one another.
via library catalog., Annual listing of the largest marketing communications agencies whose clients sell products and services within the agricultural industry and/or the rural lifestyle industry.
VanSickle, John J. (author) and Zhang, Fangyi (author)
Format:
Research report
Publication Date:
2019-01-14
Published:
USA: Food and Resource Economics Department, Institute of Food and Animal Sciences, University of Florida, Gainesville.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10414
Notes:
25 pages., Results suggest that education and promotion activities yield positive returns to the Florida tomato industry, much from shifting demand away from imported tomatoes to U.S. grown tomatoes.
Available online at www.centmapress.org, Results showed that the producers had seen a positive improvement in sales following acquisition of the regional food quality label, although they had not noticed greater interest in their products during campaigns to support awareness of the label.
