Williams, Gary W. (author), Capps, Oral. Jr. (author), Dang, Trang (author), and Department of Agricultural Economics, Texas A&M University, College Station.
Format:
Report
Publication Date:
2010
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35930
Notes:
Agribusiness, Food and Consumer Economics Research Center Commodity Research Report No. CM-01-10. 35 pages.
22 pages., via database., "The U.S. lamb industry's generic lamb advertising program has positively impacted their markets, enhanced profitability of the industry, and increased the industry's share of domestic lamb consumption."
9 pages., Author reports on the benefit-cost ratio (BCR) of agricultural trade promotion, observing an average of $10 return from $1 invested and noting that funds allocated to such promotion have been relatively small. ... "Given the high BCRs to export promotion...as reported by several studies, increased funding to those underfunded programs could produce rather dramatic results..."
