The overlooked agricultural trade promotion program of the USDA trade aid packages

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Williams, Gary W. (author)
    Format:
    Journal article
    Publication Date:
    2019
    URL:
    https://ageconsearch.umn.edu/record/298455
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11667
    Journal Title:
    Choices
    Journal Title Details:
    34(4) : 1-8
    Subject Term:
    commodity promotion, education effects, exports, finance, government, government policies, imports, international trade, promotion, USDA programs, effectiveness, Promotion programs, promotion methods, USDA (United States Department of Agriculture), agricultural products, and advertising effectiveness
    Notes:
    9 pages., Author reports on the benefit-cost ratio (BCR) of agricultural trade promotion, observing an average of $10 return from $1 invested and noting that funds allocated to such promotion have been relatively small. ... "Given the high BCRs to export promotion...as reported by several studies, increased funding to those underfunded programs could produce rather dramatic results..."

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