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    Start Over Subject Term commodity promotion Subject Term fruit

    11. Branding the berries: consumers' strawberry purchasing intent and their attitude toward Florida strawberries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Taylor K. (author) and Rumble, Joy N. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07423
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 28-42

    12. COVID-19 throws up unwelcome roadblocks for apple marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Koger, Chris (author)
    Format:
    Journal article
    Publication Date:
    2020-12-31
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12023
    Journal Title:
    Packer
    Notes:
    Online from periodical. 3 pages., Some produce retailers report on challenges they are facing during the pandemic in marketing apples.

    13. Commodity advertising pays - or does it? What it takes to keep those raisins dancing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carman, H.F. (author), Green, R.D. (author), and Mandour, G.J. (author)
    Format:
    Journal article
    Publication Date:
    1995
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14801
    Journal Title:
    California Agriculture
    Journal Title Details:
    46(2) : 9-12

    16. Compelled advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hudson, David L., Jr. (author) and First Amendment Center, Vanderbilt University, Nashville, Tennessee.
    Format:
    Article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28711
    Notes:
    Via online report. 4 pages., Center attorney summarizes court cases involving California tree fruits, mushrooms and beef check-off controversies.

    17. Dynamic complementarity in export promotion: The market access program in fruits and vegetables

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, T.J. (author) and Patterson,P.M. (author)
    Format:
    Conference paper
    Publication Date:
    1998-08-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 107 Document Number: C10131
    Notes:
    search from AgEcon., American Agricultural Economics Association Annual Meeting, August 2-5, 1998, Salt Lake City, Utah. 1998 18 p., To justify public subsidies for export promotion, export markets must fail to provide incentives for exporters to recognize the benefits of spillover or long-term benefits of promotion. This paper tests for these failures in dynamic dual model for horticultural export supply. Results show significant spillovers and dynamic effects.

    20. Florida Department of Citrus advertising research programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lee, Jonq-Ying (author / Florida Department of Citrus)
    Format:
    Speech
    Publication Date:
    1980
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08412
    Notes:
    James F. Evans Collection, Mimeographed, 1980. 25 p. Paper presented at "Symposium on Advertising and the Food System", Airlie House, VA, November 6-7.