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    Start Over Subject Term commodity promotion Subject Term fruit

    2. A prescription for health: (pseudo) scientific advertising of fruits and vegetables in the early 20th Century

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nelson, Michelle R. (author), Das, Susmita (author), and Ahn, Regina Jihea (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D11560
    Journal Title:
    Advertising and Society Quarterly
    Journal Title Details:
    21(1)
    Notes:
    58 pages., Journal article via online., Historical analysis of print advertising in the early 20th Century revealed that "in an era of scientific discovery and therapeutic ethos, fruits and vegetables were advertised as medical tonics, with 'prescriptions' that included recommended daily doses, to ward off or cure real or imagined medical ailments (flu, listlessness, acidosis)." Findings identified social positives and negatives associated with this practice. Researchers recommended use of a broader social marketing and transdisciplinary approach.

    3. A two-stage analysis of the effectiveness of promotion programs for U.S. apples

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, T.J. (author), Ispelen, P.V. (author), and Kagan, A. (author)
    Format:
    Journal article
    Publication Date:
    1997
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C08984
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    79(3) : 825-837

    4. Advertising and retail promotion of Washington apples in structural latent variable approach to promotion evaluation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, T.J. (author), Gao, X.M. (author), and Patterson, P.M. (author)
    Format:
    Journal article
    Publication Date:
    1999-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 115 Document Number: C11585
    Journal Title:
    Journal of Agricultural and Applied Economics
    Journal Title Details:
    <31(1): 15-28>

    6. Analyzing consumers' preferences for apple attributes in Tirana, Albania

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Skreli, Engjell (author) and Imami, Drini (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    Albania
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00978
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    15(1) : 137-156

    7. Annotated bibliography of generic commodity promotion research

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ferrers, J.L. (author), Boon, L. (author), Kaiser, H.M. (author), and Forker, O.F. (author)
    Format:
    Bibliography
    Publication Date:
    1996-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 115 Document Number: C11498
    Journal Title Details:
    27 pages
    Notes:
    NICPRE Research Bulletin 96-3, National Institute for Commodity Promotion Research and Evaluation, Cornell University, Ithaca, NY.

    9. Are assessments for generic advertising optimal if products are differentiated?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Crespi, John M. (author) and Marette, Stephan (author)
    Format:
    Conference paper
    Publication Date:
    2000-07-30
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C09051
    Journal Title Details:
    21 pages
    Notes:
    Selected paper for American Agricultural Economics Association (AAEA) Annual Meeting, Tampa, Florida, USA July 30-August 2, 2000