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    Start Over Subject Term commodity promotion Subject Term dairy

    191. The customer may not always be right, but it pays to know what he really thinks

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    journal
    Publication Date:
    1965-02
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21648
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    5 (2) : 1-4

    192. The dairy case management program: does it moove more milk?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author) and Schmit, Todd M. (author)
    Format:
    Paper
    Publication Date:
    2004-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22325
    Notes:
    Presented at the annual meeting of the American Agricultural Economics Association, Denver, Colorado, August 1-4, 2004. 24 pages., High increases in media advertising costs have caused a shift away from generic advertising to other promotional activities. A relatively new retail-level promotional activity is the Dairy Case Management Program aimed at improving the management, appearance, and operation of the dairy case. An evaluation of the Northwestern Hudson Valley Market program demonstrated increases in sales volume for both supermarkets/mass merchants and convenience/drug stores. However, the value of volume gains compared with program costs indicates a cost recovery time of over two years. Therefore, program success depends on the implementation of a long-run strategy with continual evaluation.

    193. The dairy industry should promote better reporting of milk consumption and sales

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    journal
    Publication Date:
    1966-03
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21658
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    6 (3) : 1-4

    196. The effect of generic dairy advertising on the household demand for milk and cheese

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gould, Brian W. (author), Kaiser, Harry M. (author), Chung, Chanjin (author), Schmit, Todd M. (author), and Dong, Diansheng (author)
    Format:
    Conference paper
    Publication Date:
    2000-07-30
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06725
    Journal Title Details:
    28 pages
    Notes:
    Selected paper for American Agricultural Economics Association (AAEA) Annual Meeting, Tampa, Florida, USA July 30-August 2, 2000

    198. The effects of advertising on milk demand elasticities and structural changes in Korean milk markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kim, Kwansoo (author) and Roh, Jae-Sun (author)
    Format:
    Paper
    Publication Date:
    2003-07
    Published:
    Korea
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22289
    Notes:
    Presented at the annual meeting of the American Agricultural Economics Association, Montreal, Canada, July 27-30, 2003. 17 pages.

    199. The need for research and promotion of dairy products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Smithberger, A. W. (author)
    Format:
    Conference proceedings
    Publication Date:
    1969-01-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10991
    Journal Title Details:
    2 pages
    Notes:
    Presented at Dairy Marketing Sessions in the Eleventh Annual Agricultural Industries Forum, University of Illinois, January 29 &amp; 30, 1969