The effectiveness of generic versus brand advertising for manufactured milk products--the case of yogurt

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Foik, Ingrid (author), Hall, Lana (author), and Agricultural Economics, Cornell University; World Bank in the Sudan
    Format:
    Class paper
    Publication Date:
    1982
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08523
    Subject Term:
    advertising research, buying behavior, commodity promotion, dairy, and promotion

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