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The effect of generic dairy advertising on the household demand for milk and cheese

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gould, Brian W. (main author), Kaiser, Harry M. (author), Chung, Chanjin (author), Schmit, Todd M. (author), Dong, Diansheng (author)
Format:
Conference paper
Publication Date:
2000-07-30
URL:
http://agecon.lib.umn.edu">http://agecon.lib.umn.edu
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92
Subject Term:
advertising, commodity promotion, coupon promotion, dairy, household
Notes:
Selected paper for American Agricultural Economics Association (AAEA) Annual Meeting, Tampa, Florida, USA July 30-August 2, 2000