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    21. Conflicts between agriculture and society: the role of lobby groups in the animal welfare discussion and their impact on meat consumption

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    22. Consumer Awareness of the Jersey Fresh Promotional Program

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    23. Consumer Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh

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    24. Consumer attitude studies are helpful in planning communications, but use caution

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    28. Crying towel is not the flag to wave to win consumer attention and improved prices

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    29. Develop your message very carefully after you determine your audience

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    30. Disentangling the effects of generic advertisement from health information within a meat demand system

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