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    1. Burger King tells a whopper!

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Greg (author)
    Format:
    Editorial
    Publication Date:
    2020-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11911
    Journal Title:
    Drovers
    Notes:
    Online from publication. 3 pages., Editorial highlights the inaccuracies in a Burger King television advertisement that repeats misleading claims and data about the role of beef and dairy production in greenhouse gas emissions that harm climate.

    2. Cattlemen's best tool

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Greg (author)
    Format:
    Editorial
    Publication Date:
    2019-12-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11182
    Journal Title:
    Drovers
    Journal Title Details:
    : 4
    Notes:
    Via online November-December issue. "The Front Gate" section., Cites a new information campaign of the Beef Quality Assurance program as an effective way to counter much of the misinformation about new plant-based and cell-cultured products that challenge the stewardship of the cattle industry.

    3. Claim no easy victories: evaluating the pesticide industry's global safe use campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Murray, Douglas L. (author) and Taylor, Peter Leigh (author)
    Format:
    Journal article
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 115 Document Number: C11697
    Journal Title:
    World Development
    Journal Title Details:
    <28(10): 1735-1749>

    5. Effective public relations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cutlip, Scott M. (author), Center, Allen H. (author), and Broom, Glen M. (author)
    Format:
    Book
    Publication Date:
    2000
    Published:
    USA: Prentice Hall, Upper Saddle River, New Jersey
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07931
    Notes:
    John L. Woods Collection, Eighth edition. 588 pages.