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    Start Over Subject Term campaigns Subject Term commodity promotion Subject Term public relations

    1. An exploratory study of the impact of non-commodity-specific agricultural promotion campaigns on consumer purchasing patterns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tootelian, Dennis H. (author), Liebich, Alison (author), and Thompson, Chris (author)
    Format:
    Abstract
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: C28674
    Journal Title:
    Journal of Food Products Marketing
    Journal Title Details:
    13(2) : 103-122

    5. Looking more like Walter Cronkite than Walter Mitty

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Guebert, Alan (author)
    Format:
    Commentary
    Publication Date:
    2011-04-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36644
    Journal Title:
    Illinois AgriNews
    Journal Title Details:
    34(8) : A4
    Notes:
    Author questions need and value of a planned national image campaign by U.S. Farmers and Ranchers Alliance.

    6. Making cotton "the fabric of our lives"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, Jennifer (author)
    Format:
    Radio transcript
    Publication Date:
    2010-11-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10033
    Notes:
    Script of a "Marketplace" program segment on National Public Radio, Washington, D.C. 2 pages., Reports on a successful campaign promoting cotton in competition with "wash and wear" synthetic fabrics during the 1970s.