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    Start Over Subject Term campaign planning Subject Term cooperative programs

    1. A communications strategy for the Council for Agricultural Science and Technology in its relationships with member societies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hutchcroft, Theodore (author)
    Format:
    Report
    Publication Date:
    1976
    Published:
    USA: Council for Agricultural Science and Technology, Iowa State University, Ames, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30183
    Notes:
    45 pages., Project report prepared for a journalism and mass communication course.

    2. An annual achievement: a behind-the-scenes look at award-winning projects from the CCA communications contest

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fogarty, Margaret (author)
    Format:
    Journal article
    Publication Date:
    2011-11
    Published:
    USA: Cooperative Communicators Association, Bellefonte, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37197
    Journal Title:
    Communique
    Journal Title Details:
    : 6-8
    Notes:
    3 pages.

    3. Avian influenza (AI): U.S. international efforts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hoffman, Eric (author / Animal and Plant Health Inspection Service, U.S. Department of Agriculture)
    Format:
    Power Point
    Publication Date:
    2006-02-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23749
    Notes:
    Presented at 2006 Agricultural Outlook Forum sponsored by U.S. Department of Agriculture in Arlington, Virginia, February 16-17, 2006. 17 pages.

    4. Blockbuster marketing campaign puts real tree sales on track

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Plumb, Rachel (author)
    Format:
    Journal article
    Publication Date:
    2005-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21988
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(2) : 38,40
    Notes:
    Describes a campaign by the National Christmas Tree Association to recapture market share lost to artificial trees during the past 10 years and attract new buyers of live trees. Included a national contest for school-aged children and a national cross-promotion program with a major motion picture ("The Polar Express") released during the holiday season.

    5. Co-op pride? Show it off!

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rueden, Jolene (author)
    Format:
    Journal article
    Publication Date:
    2007-08
    Published:
    USA: Cooperative Communicators Association, Lubbock, Texas.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C26076
    Journal Title:
    CCA News
    Journal Title Details:
    : 8-10

    6. Community partnership strategies in health campaigns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bracht, Neil (author)
    Format:
    Book chapter
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35867
    Notes:
    Pages 323-342 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.

    7. Comparative synthesis of mass media health behavior campaigns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Backer, Thomas E. (author / Human Interaction Research Institute)
    Format:
    Journal article
    Publication Date:
    1990-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22543
    Journal Title:
    Knowledge: Creation, Diffusion, Utilization
    Journal Title Details:
    11(3) : 315-329

    10. Measuring the potential economic impact of a regional agricultural promotion campaign: the case of South Carolina

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carpio, Carlos E. (author) and Isengildina-Massa, Olga (author)
    Format:
    Paper
    Publication Date:
    2009-02-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29752
    Notes:
    Presented at the annual meeting of Southern Agricultural Economics Association, Atlanta, Georgia, January 31-February 3, 2009. 26 pages.