- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Backer, Thomas E. (author / Human Interaction Research Institute)
- Format:
- Journal article
- Publication Date:
- 1990-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22543
- Journal Title:
- Knowledge: Creation, Diffusion, Utilization
- Journal Title Details:
- 11(3) : 315-329
- Subject Term:
- campaign planning, campaigns, communication planning, cooperative programs, health education, health information, mass media, networks, and television
