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    Start Over Subject Term campaign planning Subject Term case studies Subject Term public relations

    2. Good to be real: beef promotion for girls has far-reaching effects

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Barb Baylor (author)
    Format:
    Journal article
    Publication Date:
    2004-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20417
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(3) : 62-63
    Notes:
    Case report about the "Best of Show: Public Relations" entry in the 2004 National Agri-Marketing Association competition.

    3. Horrendous PR crises: what they did when the unthinkable happened

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moynihan, Lael M. (author)
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21088
    Journal Title:
    Media History Digest
    Journal Title Details:
    8(1) : 19-25
    Notes:
    Presents public relations case studies, including two that involve food safety: (a) Hygrade and the hot dog tragedy (purported discovery of razor blades in hot dogs) and (b) cases of botulism attributed to consumption of canned salmon. These cases involve marketers "able to turn a corporate traumatic event into a public relations victory."

    7. The role of non government organizations (NGOs) in the protection of sea turtles in Egypt - Save the Sea Turtle Project in Alexandria

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Odedele, Sunday (author)
    Format:
    Report
    Publication Date:
    2009
    Published:
    Egypt: PR for Africa, Lagos, Nigeria
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00686
    Notes:
    Pages 171-174 in Sunday Odedele (ed.), Public relations and communication management in Africa. Public Relations for Africa, Lagos, Nigeria. 184 pages. Via online.