19 pages., Online via UI e-subscription, Authors collected consumer data to understand the heterogeneity of consumer behavior and store competition in grocery shopping. Marketing research techniques were used to analyze consumers' decision processes and their preference models.
15 pages., Via online., Store-exit interviews with fresh food shoppers indicated that 38% were confident of country of origin of their food purchased. However, extent of knowledge varied somewhat by food category and more noticeably for specific food items within categories.
Kalaitzandonakes, Nicholas (author), Marks, Leonie A. (author), and Vickner, Steven S. (author)
Format:
Book chapter
Publication Date:
2004
Published:
Netherlands
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21742
Notes:
Pages 23-39 in Robert E.Evenson and Vittorio Santaniello (eds.), Consumer acceptance of genetically modified foods. CABI Publishing, Oxon, United Kingdom. 235 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20442
Notes:
Pages 231-243 in Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp and Michel Wedel (eds.), Agricultural marketing and consumer behavior in a changing world. Kluwer Academic Publishers, Boston, Massachusetts. 314 pages.
