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Consumer search and surplus in markets with differentiated food products

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bocker, Andreas (main author)
Format:
Book chapter
Publication Date:
1997
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
buyer behavior, buying behavior, consumers, decision making, food, information processing, information seeking
Notes:
Pages 231-243 in Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp and Michel Wedel (eds.), Agricultural marketing and consumer behavior in a changing world. Kluwer Academic Publishers, Boston, Massachusetts. 314 pages.