Search

    Start Over Subject Term bulletins Subject Term promotion

    1. Bulletins sold by machines in research study

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ballew, Ralph J. (author)
    Format:
    Journal article
    Publication Date:
    1961-06
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17644
    Journal Title:
    AAACE
    Journal Title Details:
    : 3
    Notes:
    Reports on promotion through local supermarkets, labor union halls, beauty parlors and sporting goods stores. Promotion included use of free coupon ad.

    2. Does the mail get through?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Venne, Richard (author)
    Format:
    Journal article
    Publication Date:
    1955
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17909
    Journal Title:
    AAACE
    Journal Title Details:
    37 (5) : 7
    Notes:
    Graduate student, University of Wisconsin, studied whether direct mail announcement of publications is an effective way of getting "new customers" for extension work. Results suggested that 10-15 percent of Wisconsin farmers respond to direct mail announcements of extension publications. Of those who answered, 45 percent had never seen or used extension publications before receiving a direct mail announcement.