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    1. An exploration of consumer perceptions of plants and plant characteristics: a qualitative study of Florida plant and garden consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wilson, Kathryn L. (author), Barnes, Carly (author), and Irani, Tracy (author)
    Format:
    Paper
    Publication Date:
    2012-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01531
    Notes:
    Paper presented in the Agricultural Communication Section of the Southern Association of Agricultural Scientists annual meeting in Birmingham, Alabama, February 5-6, 2012. 23 pages.

    2. Assessing input brand loyalty among U.S. agricultural producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Akridge, Jay T. (author), Martin, Marshall A. (author), and Harbor, Anetra L. (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29433
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    11(1) : 17-37

    3. Brand loyalty among ag producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roucan-Kane, Maud (author) and Harbor, Anetra (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26976
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(1) : 16-17
    Notes:
    Features a marketing communications campaign by Wyffels Hybrids, Geneseo, Illinois.

    4. Branding the berries: consumers' strawberry purchasing intent and their attitude toward Florida strawberries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Taylor K. (author) and Rumble, Joy N. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07423
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 28-42

    5. Consumers' willingness to pay for milk quality attributes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Berges, Miriam (author) and Casellas, Karina (author)
    Format:
    Paper
    Publication Date:
    2009-08-22
    Published:
    Argentina
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29726
    Notes:
    Presented at the International Association of Agricultural Economists Conference, Beijing, China, August 16-22, 2009. 19 pages.

    7. Factors influencing mobile services adoption in rural India

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jain, Abhay (author) and Hundal, B.S. (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    India: Centre on Integrated Rural Development for Asia and the Pacific
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00457
    Journal Title:
    Asia-Pacific Journal of Rural Development
    Journal Title Details:
    17(1) : 17-28

    8. Farmers' brand perception toward agricultural machinery in China

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jianying, Feng (author), Peng, Lu (author), Weisong, Mu (author), Xiaoshuan, Zhang (author), and Zetian, Fu (author)
    Format:
    Journal article
    Publication Date:
    2011-04-18
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37012
    Journal Title:
    African Journal of Agricultural Research
    Journal Title Details:
    6(8) : 1966-1971