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    1. Brand and country influence on purchase intentions: a theory-of-reasoned-action approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brodowsky, Glen (author), Stewart, Kristin (author), and Anderson, Beverlee (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11580
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    24(2) : 251-269
    Notes:
    20 pages., Online via UI e-subscription, Researchers used the Theory of Reasoned Action as foundation for investigating how a firm's choices related to brand identity and country of manufacture influenced purchase decisions. Results suggested that while both affect attitudes toward purchasing a product, a positive attitude toward buying a particular brand might offset a negative attitude toward buying from a particular country. This study focused on appliance brands. The review of literature cited examples of research involving ice cream, wines, and leather products.

    2. Evaluating branded advertising of fluid milk products in Taiwan

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hsu, Jane Lu (author) and Liu, Gary Shang-Min (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    Taiwan
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29966
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    16(1) : 7-18
    Notes:
    Via UI electronic subscription.

    3. Spillover effects of TV advertising: the case of carbonated soft drinks

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Li, Xun (author) and Lopez, Rigoberto A. (author)
    Format:
    Paper
    Publication Date:
    2012-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00937
    Notes:
    Paper presented at the Agricultural and Applied Economics Association annual meeting, Seattle, Washington, August 12-14, 2012. 16 pages.

    4. Television advertising and soda demand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lopez, Rigoberto A. (author), Liu, Yizao (author), and Zhu, Chen (author)
    Format:
    Poster
    Publication Date:
    2012-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00945
    Notes:
    Poster presented at the Agricultural and Applied Economics annual meeting, Seattle, Washington, August12-14, 2012. 2 pages.