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    164. Thinking beyond farming

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Winfield United (author), Exponent PR (author), and Colle+McVoy (author)
    Format:
    Online document
    Publication Date:
    2017
    Published:
    United States: Public Relations Society of America
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10305
    Notes:
    3 pages., Via Silver Anvil Awards., WinField United teamed up with Exponent PR and its sister agency, Colle+McVoy, to unleash a multi-channeled communications blitz to help farmers and retailers be more efficient and sustainably connect the dots using WinField United’s proprietary precision agriculture tools and data platforms. Additionally, the team took on the challenge of telling the remarkable story of modern agriculture to the masses.

    168. To market, to market: the rights, wrongs and risks of working with professional consultants to brand extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barnard, Kathy (author) and Fedale, Scott (author)
    Format:
    Paper
    Publication Date:
    2007-06-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25930
    Notes:
    Presented at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 46 pages.