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To market, to market: the rights, wrongs and risks of working with professional consultants to brand extension

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Barnard, Kathy (main author), Fedale, Scott (author)
Format:
Paper
Publication Date:
2007-06-16
URL:
http://acenetc2007.nmsu.edu
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159
Subject Term:
audience analysis, commercial organizations, communication planning, communication units, extension, extension communication, extension services, image, information issues, information services, market analysis, private sector, roles, branding
Notes:
Presented at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 46 pages.