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Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gray, Allen (author)
Format:: journal article
Publication Date:: 2010-05
Published:: USA: Rural Development, U.S. Department of Agriculture, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30165
Journal Title:: Rural Cooperatives
Journal Title Details:: 77(3) : 4-8, 42-43

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cisilino, Federica (author) and Cesaro, Luca (author)
Format:: Book chapter
Publication Date:: 2009
Published:: Ital y
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29845
Notes:: Pages 105-119 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Morales, Luis Emilio (author), Fleming, Euan (author), Wright, Vic (author), Griffith, Garry (author), and Umberger, Wendy (author)
Format:: Paper
Publication Date:: 2008-02-08
Published:: Australia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29432
Notes:: Presented at the Australian Agricultural and Resource Economics Society conference, Canberra, Australia, February 5-8, 2008. 13 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lamme, Margot Opdycke (author) and Parcell, Lisa Mullikin (author)
Format:: Journal article
Publication Date:: 2013
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05862
Journal Title:: Journalism History
Journal Title Details:: 38(4) : 198-208
Notes:: Authors describe how the Mennonite orientation of founder Milton Hershey emphasized promotional strategies that conveyed deeper meaning and more complex ideas to employees, consumers and visitors about the value of quality, community, harmony, purity and social compassion.

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