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    23. Endorser weight and perceptions of brand attitude and intent to purchase

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Westover, Michael Lea (author) and Randle, Quint (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11600
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    15 : 57-73
    Notes:
    18 pages., Online via UI e-subscription, Through an experimental design, this study examined the effects of the weight or body type of those modeled in advertisements on purchase intent for two types (diet and non-diet) of a fictitious brand of soda. Findings revealed that thinner models were associated with greater purchase intent and more positive brand belief for the diet drink. However, no relationship was found between model size and purchase intent or brand belief for the non-diet drink.

    26. Florida residents' perceptions of the Florida Forest Service brand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Settle, Quisto Dossey (author)
    Format:
    Dissertation
    Publication Date:
    2012
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01613
    Notes:
    Dissertation provided June 15, 2013, by author in electronic format for deposit in ACDC collection., Dissertation presented to the Graduate School in partial fulfillment of the requirements for the degree of Doctor of Philosophy, University of Florida, Gainesville. 184 pages.

    27. Growth-related measures of brand equity elasticity in food firms

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sporleder, Thomas L. (author) and Liu, Juan (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26835
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    10(1)
    Notes:
    Posted at AgEcon Search: http://agecon.lib.umn.edu