12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.
National Association of Farm Broadcasting, Platte City, Missouri.
Format:
Report
Publication Date:
2008-11-14
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: C28501
Notes:
5 pages., A look at what three leading NAFB member organizations are doing with strategic initiatives related to audience programming and the Internet.
Telg, Ricky (author), Irani, Tracy (author), and Meyers, Courtney (author)
Format:
Paper
Publication Date:
2007-06-16
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25856
Notes:
Presented at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 23 pages.
