Defining the rural lifestyle group: research study sheds light on a promising market segment

Collection:

Agricultural Communications Documentation Center (ACDC)

Format:

Journal article

Publication Date:

2004-10

Published:

USA

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois

Related Item:

Agri Marketing

Related Item Details:

42(8) : 50

Subject Term:

audience analysis, audience research, buyer behavior, buying behavior, information sources, markets, media effectiveness, radio, rural areas, rural broadcasting, rural broadcasts, rural life, rural people