- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2004-10
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21501
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 42(8) : 50
- Subject Term:
- audience analysis, audience research, buyer behavior, buying behavior, information sources, markets, media effectiveness, radio, rural areas, rural broadcasting, rural broadcasts, rural life, and rural people