Defining the rural lifestyle group: research study sheds light on a promising market segment

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2004-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21501
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(8) : 50
    Subject Term:
    audience analysis, audience research, buyer behavior, buying behavior, information sources, markets, media effectiveness, radio, rural areas, rural broadcasting, rural broadcasts, rural life, and rural people

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