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Defining the rural lifestyle group: research study sheds light on a promising market segment

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2004-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
audience analysis, audience research, buyer behavior, buying behavior, information sources, markets, media effectiveness, radio, rural areas, rural broadcasting, rural broadcasts, rural life, rural people