Hartman, Terryl (author), Kushi, Lawrence (author), McCarthy, Pam (author), Sardo, Christine (author), and University of Minnesota School of Public Health
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07893
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Partnerships between nutrition educators and industry are an emerging trend in nutrition education. In 1991, the Society for Nutrition Education (SNE) collaborated with McDonald's and CBS to develop 12 Public Service Announcements (PSAs) for children aged 4-10 years. These 55-second nutrition messages, titled "What's On Your Plate," are broadcast during prime viewing time on Saturday morning. While concerns have been expressed about this collaboration, it is not known whither the attitudes and perceptions differ between nutrition professionals and parents of young children regarding the partnership or the resulting program. To examine these views, we conducted six focus groups. Three were with parents of children aged 4-10 tears and three were with Registered Dietitians; all were residents of the Minneapolis-St. Paul, MN area. After viewing segments of the PSAs, we asked participants about their perceptions of the program, sponsors, and nutrition messages. We also asked about their concerns related to industry sponsorship of nutrition messages and collaboration of SNE with an industry partner. Nutrition educators considering partnerships with industry will benefit by being aware of the differences and similarities of the perceptions and attitudes regarding partnerships of these two groups. These focus group results will be used to direct the development of a questionnaire to quantitatively evaluate differences in perceptions between Registered Dietitians and parents regarding industry sponsored nutrition education.
Glanz, Karen (author), Kristal, Alan R. (author), Patterson, Ruth E. (author), and Fred Hutchinson Cancer Research Center, Seattle, WA; Cancer Research Center of Hawaii, Honolulu, HI
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07878
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., This study examined relationships of common targets of nutrition interventions (predisposing and enabling factors) with current diet and intention to change diet. We analyzed baseline data from the Working Well Study, a randomized trial of health promotion intervention with 114 worksites and 37,291 workers. We constructed scales of predisposing factors (5 items on beliefs, benefits and motivation, alpha=.65) and enabling factors (6 items on barriers, norms and social support, alpha=.59), and examined their relationships with current diet (fat [%en] and fruits and vegetables [F&V, servings per day]) and intention and self-efficacy to improve diet (5 point scales). For predisposing factors, correlations were: .39 with fat; .32 with F&V; .45 with intention to decrease fat; and .41 with self-efficacy to increase F&V (all p<0.001). For enabling factors, corresponding correlations were .27, .23, .25, .24, .24 and .24 (all p<0.001). After control for age, sex, education, marital status and body mass index in multiple regression models, associations of predisposing factors with all diet measures remained significant (change in R-squared=.05-.17), but for enabling factors associations were very small (change in R-squared=.01-.04). These results suggest that predisposing factors strongly affect both current diet and intention to improve diet. Although enabling factors were only weakly associated with diet and intention to change diet, results of the Working Well Study will help determine whether interventions that enhance enabling factors can affect dietary change.
Paper presented at the workshop on "Health functional fruit and vegetables," held at the ASHS-96 93rd annual conference, October 8, 1996. Includes references
