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    1. Brand and country influence on purchase intentions: a theory-of-reasoned-action approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brodowsky, Glen (author), Stewart, Kristin (author), and Anderson, Beverlee (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11580
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    24(2) : 251-269
    Notes:
    20 pages., Online via UI e-subscription, Researchers used the Theory of Reasoned Action as foundation for investigating how a firm's choices related to brand identity and country of manufacture influenced purchase decisions. Results suggested that while both affect attitudes toward purchasing a product, a positive attitude toward buying a particular brand might offset a negative attitude toward buying from a particular country. This study focused on appliance brands. The review of literature cited examples of research involving ice cream, wines, and leather products.

    3. Influence of brand equity on milk choice: a choice experiment study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cavicchi, Alessio (author), Taglioni, Chiara (author), Torquati, Biancamaria (author), and Scarpa, Riccardo (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    Italy
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00241
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    2(3) : 305-325

    5. The interplay between advertising claims and product categories in food advertising: a scheme congruity perspective

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cheong, Yunjae (author) and Kim, Kihan (author)
    Format:
    Journal article
    Publication Date:
    2011-02
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00496
    Journal Title:
    Journal of Applied Communication Research
    Journal Title Details:
    39(1) : 55-74

    6. Water divides the world

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Duffy, James (author) and Jewell, Tony (author)
    Format:
    Commentary
    Publication Date:
    2007-04
    Published:
    International: International Public Relations Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02957
    Journal Title:
    Frontline
    Notes:
    Article ID: 15. 3 pages.