USA: W.K. Kellogg Foundation, Battle Creek, Michigan.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24462
Notes:
Retrieved June 21, 2006, 4 pages., Findings from research by the Institute on how Americans view the food system and how they view the reforms that food policy advocates put forward to improve it. Suggests frames and their potential for impact.
Available online at www.centmapress.org, Four factors and three farmer groups were identified which significantly differed regarding their attitudes towards animal welfare programs and willingness to participate in them. Authors cited evidence of need to design tailor-made strategies for communicating with farmers about this subject.
14 pages., via online journal., In public health, politics, and advertising, interactive content spurred increased elaboration from audiences that were otherwise least likely to engage with a message. This study sought to examine interactivity as an agricultural communication strategy through the lens of the Elaboration Likelihood Model. Respondents were randomly assigned a static or interactive data visualization concerning the production of peaches and blueberries in Georgia, then asked to list their thoughts in accordance with Petty and Cacioppo’s thought-listing measure. Respondents significantly exhibited higher elaboration with the interactive message as opposed to the static, extending the results of past research in other communication realms to agricultural communication as well. This increase in attitude and cognition encourages agricultural communicators to pursue the use of more interactive elements in their messaging.
