Formative research and strategic development of a physical activity component to a social marketing campaign for obesity prevention in preschoolers

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Jennifer (author), Bellows, Laura (author), Gould, Susan Martin (author), and Auld, Garry (author)
    Format:
    Abstract
    Publication Date:
    2008-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29526
    Journal Title:
    Journal of Community Health
    Journal Title Details:
    33(3) : 169-178
    Subject Term:
    attitudes, audience analysis, audience research, campaign planning, campaigns, children, communication planning, nutrition education, public attitudes, social marketing, youth, diets, and obesity
    Notes:
    Via Ebscohost.com. 2 pages.

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