Innovation success recipe: respect consumers and draw inspiration from the unknown

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Culliney, Kacey (author)
    Format:
    Article
    Publication Date:
    2014-04-29
    URL:
    http://www.foodnavigator.com/Market-Trends/innovation-success-recipe-respect-consumers-and-draw-inspiration-from-the-unknown
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02759
    Subject Term:
    attitudes, audience analysis, audience research, consumers, food, innovations, marketing, participation, food industry, marketing communication, and marketers
    Notes:
    Online from FoodNavigator.com. 1 page.

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