Framing the food system: a FrameWorks message memo

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    FrameWorks Institute
    Format:
    Report
    Publication Date:
    2006-04-15
    URL:
    http://www.wkkf.org/pubs/foodrur/ruralmessagememochart.pdf
    Published:
    USA: W.K. Kellogg Foundation, Battle Creek, Michigan.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24462
    Subject Term:
    appeals (message), attitudes, audience analysis, audience research, communication methods, consumer attitudes, consumers, image, message content, public attitude, public relations, and rural-urban communication
    Notes:
    Retrieved June 21, 2006, 4 pages., Findings from research by the Institute on how Americans view the food system and how they view the reforms that food policy advocates put forward to improve it. Suggests frames and their potential for impact.

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