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    4. And now a word from our sponsors: how to create an effective nutrition television commercial

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Swartz, Julie (author)
    Format:
    Journal article
    Publication Date:
    1999-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23109
    Journal Title:
    Journal of the American Dietetic Association
    Journal Title Details:
    99(12) : 1502
    Notes:
    Steps to using television commercials as an effective social marketing tool for nutrition education.

    9. Creating fear in a risky world: generating effective health risk messages

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stephenson, Michael T. (author) and Witte, Kim (author)
    Format:
    Book chapter
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35836
    Notes:
    Pages 88-102 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.

    10. Creative geniuses at work

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2004-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20485
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(4) : 32-36
    Notes:
    Question-answer article involving the creative directors of five agricultural advertising agencies. Questions posed: How have consolidation and tightening budgets affected the creative side of what your agency offers to clients? Have you seen a shift i