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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Stephenson, Michael T. (author) and Witte, Kim (author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35836
Subject Term:
appeals (message) , campaign planning , campaigns , communication planning , health information , message content , risk assessment , risk communication , writing skills , health , and framing
Notes:
Pages 88-102 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.
