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    Start Over Subject Term appeals (message) Subject Term development communication Subject Term social marketing

    2. Message design in development communication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sood, Rahul (author)
    Format:
    Book chapter
    Publication Date:
    1993
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21686
    Notes:
    Pages 177-194 in K. Sadanandan Nair and Shirley A. White (eds.), Perspectives on development communication. Sage Publications, Inc., Thousand Oaks, California. 256 pages.