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Avoiding social marketing pitfalls

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Rana, Indi (main author)
Format:
Journal article
Publication Date:
1987
Published:
International: Clearinghouse on Development Communication, Arlington, Virginia.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
appeals (message), audience analysis, campaign planning, communication planning, development, development communication, message content, social marketing