- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rana, Indi (author)
- Format:
- Journal article
- Publication Date:
- 1987
- Published:
- International: Clearinghouse on Development Communication, Arlington, Virginia.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16524
- Journal Title:
- Development Communication Report
- Journal Title Details:
- 59(4) : 1-2
- Subject Term:
- appeals (message), audience analysis, campaign planning, communication planning, development, development communication, message content, and social marketing
